Olive Oils from Spain successfully promotes its international campaigns at Expoliva

A mandatory stop for professionals in the sector

There has been great interest in the stand that the Organization has dedicated this year to informing about the promotional campaigns it is currently developing in Spain, Germany, China, Japan, Mexico, the United States and Brazil.

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The Interprofessional of Spanish Olive Oil describes his participation in the XXI International Fair of Extra Virgin Olive Oil and Related Industries, Expoliva, which in this edition has celebrated its 40th anniversary, after seeing how professionals in the olive sector and the authorities have shown great interest in the stand that the Organization has dedicated this year to informing about the promotional campaigns that it is currently developing in Spain, Germany, China, Japan, Mexico, the United States and Brazil.

In fact, the stand has been a mandatory stop for professionals in the sector, as well as the authorities who have visited the event throughout these days, such as the president of the Junta de Andalucía, Juan Manuel Moreno Bonilla; the Minister of Agriculture, Fisheries and Food, louis planes; the Minister of Agriculture, Fisheries, Water and Rural Development of the Junta de Andalucía, Carmen Crespo, or the president of the Provincial Council of Jaén, Francisco Reyes.

Carmen Crespo He was interested in the book “Olive Oils and Health”, a joint project of the Interprofessional and the Olivarero Communal Heritage Foundation, which was also presented at the Fair. The editor of the work, the Dr. Eduard Escrich analyzed the contributions of this scientific initiative, which is called to be a tool for disseminating the countless healthy benefits of this food.

The Organization has also been involved in the dissemination of our extra virgin olive oils at Expoliva. We have sponsored a series of tastings organized by the Olivar Foundation in which, among other groups, numerous schoolchildren have participated.

Finally, it should be noted that the stand has been a mandatory stop for the very large public that has visited the Fair. The oleoteca It has once again triumphed as a pole of attraction, without forgetting the camera in which the public has been able to take photos with our olive trees and oils as a background.