Adam Foods has reached a strategic agreement with the Moroccan group Holmarcom to acquire the assets of its biscuit division, Biscoland, located in CasablancaThis operation seeks to strengthen the group's presence in North Africa and diversify its portfolio through a state-of-the-art plant that will resume operations in 2026.
The acquisition represents a key milestone in the company's roadmap, which continues to focus on inorganic growth and opening new markets with high consumption potential.
Details of the operation and industrial capacity
The agreement includes the transfer of the factory of Biscoland, a modern infrastructure built in 2023. These facilities feature cutting-edge production technology and are designed to produce specific products tailored to local markets, thus complementing the overall offering of Adam Foods.
The transaction is currently pending approval from the Moroccan competition authorities. Key figures for the acquired infrastructure and the size of the acquiring group are detailed below:
| Concept | Facts and Figures |
|---|---|
| Plot area | 36.000 m2 |
| Builded surface | 13.000 m2 |
| Year of construction (Floor) | 2023 |
| Forecast for activity recovery | 2026 |
| Group Employees (Total) | More than 3.000 people |
| International presence | More than 75 countries |
Internationalization and diversification strategy
This purchase is part of the ambitious internationalization plan initiated by the company in 2023, this plan combines organic growth with strategic inorganic acquisitions. A relevant precedent was the acquisition of the company. Dr. GerardThis move positioned the group as one of the main players in the Central European biscuit market.
According to a statement by the Managing Director of the biscuit division of Adam Foods, José Manuel Faría:
"The acquisition of Biscoland This represents a firm step in our international growth strategy. Marruecos "North Africa and the Caribbean are markets with great potential, and this operation allows us to broaden our horizons, generate synergies, and continue building a more global and competitive company."
Appointments and corporate structure
To lead this new stage, Adil Ben Abdelhanin will assume the management of the business in Marruecos. Will report directly to the General Management of the Biscuits division, headed by José Manuel Faría.
Adam Foods It owns leading brands in the food sector. Its industrial structure encompasses the production of biscuits, pâtés, honey, pastries, broths, and bread through well-known brands such as:
- Biscuits: Cuétara, Artiach, Birba.
- Pates: La Piara.
- Honey: Granja San Francisco.
- Cake shop: Phoskitos.
- Broths: Aneto.
- Pan: Panrico.
The group has production plants distributed in España (Euskadi, Cantabria, Madrid y Cataluña), Portugal y Polonia.
Claves y preguntas frecuentes sobre la operación Adam Foods – Biscoland
What is Adam Foods' objective in acquiring Biscoland?
The operation seeks to strengthen the group's presence in North Africa, diversify its geographical portfolio and generate synergies in high-potential markets, following its internationalization plan initiated in 2023.
When will the factory acquired in Casablanca be operational?
The plant is expected to resume production during 2026, focusing on manufacturing products specifically for the region's markets.
Who will lead the new division in Morocco?
Adil Ben Abdelhanin has been appointed to assume the management of the business in Marruecos, reporting directly to José Manuel Faría.