Adigital and ICEX promote eCommerce to consolidate the leadership of Spanish eCommerce

Photograph by ICEX.

Business Associations

Adigital and ICEX present eCommerce, the new Spanish Association of Electronic Commerce. The initiative aims to represent and boost the competitiveness of a sector that already accounts for 6% of the national GDP and is growing at twice the European average.

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A strategic alliance for a booming sector

The new Spanish Association of Electronic Commerce, named as esCommerce, has been officially presented by Adigital In collaboration with ICEXIts objective is to strengthen the competitiveness and institutional representation of a key sector that already contributes more than 95.000 billion euros to the Spanish economy, growing at twice the European rate.

The presentation event brought together key figures from the business ecosystem and public administration, including Elisa Carbonell, CEO of ICEX; Julián ContheDirector General of Trade Policy and Economic Security; as well as executives from leading companies in the sector such as Destinia, Wallapop, Pisamonas o Amazon, demonstrating the widespread support for this initiative.

E-commerce, a key infrastructure of the national economy

Creating esCommerce It responds to a new market reality in which e-commerce has become a critical infrastructure for the country. With a contribution from 6% of Spanish GDP With projections indicating it will double in size to 193.000 billion euros by 2030, the sector demanded a specialized representative body with strategic autonomy.

"E-commerce is already an economic infrastructure of this country. 60% of Spaniards shop online, and we are growing at twice the rate of [unclear - possibly "the rest of the country"]." Europa And one in three companies depend on it to compete. They needed their own voice. That's it. esCommerce"He declared Susana Voces, president of Adigital and president of esCommerceDuring his speech, the new entity, although it will operate under the umbrella of AdigitalIt will enjoy total independence to defend the interests of its members, from large platforms to digital SMEs.

Magnitudes of Electronic Commerce in Spain

Key Indicator	Figure
Contribution to Spanish GDP	6%
Annual economic impact	+ 95.000 billion euros
Year-on-year growth	13,1 %
Market projection for 2030	193.000 millones de euros
Online buyer rate	60% of Spaniards

Roadmap: The five pillars of eCommerce

The association's activities will be structured around five strategic pillars designed to offer tangible value to companies in the sector. First, it will function as a knowledge centerproviding sector data and benchmark reports to optimize decision-making. It will also perform a role in regulatory monitoring and representation before the administrations in España and in BruselasThe third focus will be on promoting the digital trust, with tools like the seal Confianza OnlineFinally, the association will offer practical training programs in critical areas such as payments, digital marketing, fraud prevention and artificial intelligence, and will foster the creation of a community through meeting and networking spaces, as well as facilitating access to public aid and financing.

Digital internationalization as an engine of competitiveness

Public-private collaboration is fundamental to the success of this new phase, a point highlighted by the CEO of ICEX. "From ICEX "For over fifteen years, we have been building a support ecosystem for Spanish companies to take advantage of international e-commerce, through a strategy that combines market intelligence, access to international platforms, and specialized training," he stated. Elisa Carbonell.

In this regard, Carbonell emphasized the importance of the new partnership: "Initiatives such as esCommerce They are key because they strengthen public-private collaboration at a time when Digital internationalization is no longer an option, but a structural condition of competitiveness.This boost comes in a context of maturity, where 93,5% of Spanish consumers already feel safe making online purchases, laying the foundations for further expansion into foreign markets.

The new entity represents the refounding of the Spanish Association of Electronic Commerce, created in 1998, and recovers the legacy of milestones such as the co-founding of Ecommerce Europe, the organization that represents the sector before the institutions of the Unión Europea.

Key points and frequently asked questions about eCommerce

How does the creation of an eCommerce platform affect a Spanish exporting SME?

For an SME with an international focus, esCommerce It offers access to market intelligence, specialized training in areas such as international payments and digital marketing, and a unified voice before European regulators. This can translate into greater ease in complying with regulations and competing in foreign markets.

What specific benefits does the association offer its members?

Members will have access to sector-specific data for decision-making and representation of their interests in Madrid y Bruselastrusted tools such as the seal Confianza Online to improve their reputation, practical training and networking opportunities to generate synergies and business within the digital ecosystem.

Why is a specific association for e-commerce necessary if Adigital already exists?

Adigital It represents the entire digital economy as a whole. However, e-commerce has reached such a scale and complexity—constituting an economic infrastructure in itself—that it required an organization with complete strategic autonomy and resources dedicated exclusively to its specific challenges and opportunities.