Spanish Association of Event Agencies (AEVEA) and Brazil-Spain Chamber of Commerce (CCBE) They have signed a strategic collaboration agreement. The main objective is to strengthen bilateral relations, promote knowledge exchange, and foster business development between the two countries. Spain y Brazil in a context of increasing internationalization of the sector.
The signing of the agreement was led by Trinidad Jimenez, President of the CCBE, and Mariano Rodriguez, President of AEVEABoth entities will work together to promote cooperation in the business and commercial field, taking advantage of the current economic dynamism.
Objectives of the agreement: training, analysis and networking
This alliance establishes a formal framework that will allow members of both institutions to access new tools for their international growth. Executives agreed on the importance of this agreement for strengthening... events sector as a key economic engine.
Among the agreed lines of action, the following initiatives stand out:
- Joint organization of events, seminars and workshops to promote direct cooperation between Brazilian and Spanish companies.
- Development of market studies and analyses that facilitate strategic decision-making.
- Exchange of resources, experiences and good practice for the professionalization of entrepreneurs in the sector.
- Creation of a meeting point for the flow of relevant information between associates.
The following details the firm's key information and the strategic pillars of the agreement:
| Entity | Representative | Strategic Focus |
|---|---|---|
| CCBE (Brazil-Spain Chamber of Commerce) | Trinidad Jimenez (Chairwoman) | Boosting the events sector as a business engine and international projection. |
| AEVEA (Associated Spanish Event Agencies) | Mariano Rodriguez (President) | Internationalization, access to networks in Brazil and professionalization. |
Brazil as a key partner for Spanish industry
For the employers' association of event agencies, this move reflects a clear desire for expansion. Mariano Rodriguez, President of AEVEA, has assured that “for AEVEAThis agreement represents a decisive step in our commitment to broaden horizons and establish alliances that bring real value to our agencies.”
Rodríguez has emphasized the importance of the Latin American market: “Brazil It is a key market and a partner for Spainand work alongside the CCBE This will allow us to better connect our companies.” He also added that this collaboration “strengthens the professionalization of the sector through access to new networks, new data, and new perspectives.”
For its part, Trinidad Jimenez, President of the CCBEJiménez has assessed the impact it will have on the corporate fabric: “The signing of this agreement reinforces our commitment to boosting the events sector as a business driver.” Jiménez highlighted that the initiative will “generate new professional opportunities, strengthen business networks, and promote initiatives that give greater visibility and international reach to the business communities of Brazil y Spain".
Key points and frequently asked questions about the AEVEA-CCBE alliance
Who has signed the collaboration agreement?
The agreement has been signed by Trinidad Jimenez, President of the Brazil-Spain Chamber of Commerce (CCBE), and Mariano Rodriguez, President of Spanish Association of Event Agencies (AEVEA).
What benefits will partner companies receive?
Companies will have access to market studies, joint seminars, exchange of best practices and new contact networks to facilitate their internationalization and business development.
Why was this moment chosen for the alliance?
Both entities highlight the current economic dynamism and the growing need for internationalization of events sectoridentifying Brazil as a strategic market and priority partner for Spain.
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