Alibaba has broken all the records of the 11.11 Global Shopping Festival

Continuous growth

This year, Spain has occupied eighth place in the ranking of countries that have sold the most to China during this online shopping event, which has grown 27% in transaction volume compared to the 2017 edition.

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Alibaba has broken all the records of the 11.11 Global Shopping Festival, which started 10 years ago as the Singles Day.

 

Below is the assessment of Rodrigo Cipriani, general director of Alibaba Group for Southern Europe, about the participation of Spanish brands in this global event. Likewise, also presents the opinion of five prominent firms that have sold to Chinese consumers through Tmall: Martiderm, Sesderma, Singuladerm, ISDIN and Grupo Osborne.

 

Rodrigo Cipriani, general director of Alibaba Group for Southern Europe

 

“Once again, the 11.11 Alibaba Global Shopping Festival shows that it has been an exceptional opportunity for the Spanish and European brands, who have access to almost 600 million consumers on our platforms. At the same time, they have the opportunity to interact with them in an original and innovative way thanks to our technology and digital capabilities. Apart from the results of ($30.800 billion (€27.212 million) in total transaction volume, 27% more than in 2017), we also see with great satisfaction how the Chinese consumers' desire to buy international products. Spanish companies have done very well to get the most out of this phase of expansive demand, which explains why each year the number of Spanish and European companies with presence on 11.11. This year it has been a great pleasure to collaborate with such important brands as Martiderm, Sesderma, Singuladerm, ISDIN, and Osborne Group. After this new edition of 11.11 Global Shopping Day, our mission will remain the same and we will continue working with Spanish brands and companies to support them in their efforts to internationalize the business and take advantage of the opportunities offered by the chinese market".

 

Montse Martí, CEO MartiDerm Group

 

"This is the second year we have participated in Global Shopping Day on Tmall and we, a family business of Spanish origin, see it as a great responsibility with a double challenge: on the one hand, to greatly exceed the sales of units of ampoules (Vitamin C and Proteoglycans) sold last year to continue building loyalty among the Chinese consumer. which has rewarded us by placing us among the main prestigious brands in its country. And on the other hand, sophisticate the chinese consumer with the launch of new products with higher concentrations of active ingredients. We have worked at a local level so that the perception of our brand of Spanish origin by demanding Chinese consumers is 'Medical Premium' responding to your expectations and needs. In this last year our repurchase rate has not stopped growing, standing at 22%, which shows us the recognition and satisfaction on the part of the consumer. We will continue working focused on the excellence of our products and with a personalized strategy for this great and exciting market. The secret formula of Spanish beauty that arrived in China in 2017 continues to advance.”

 

Gabriel Serrano, president and founder of Sesderma

 

“Our expectations for 11.11 this year are very ambitious, since the sales forecast is to exceed 10 million euros. In addition to body milk Atopyses, two other products recently launched in China are expected to be positioned in the Asian market. This is the case of the serum Resveraderm, a powerful antioxidant concentrate with resveratrol, and Acglicolic body milk that hydrates, renews and calms the skin. Last year was the first time we participated and we managed to sell 1.2 million euros. In fact, in May of this year Sesderma received the recognition of Alibaba by sales recorded during the first 10 months of activity in China. There are several dermocosmetic products that are being marketed in this country, but the one that is exceeding all sales expectations is the Atopises body milk, which deeply hydrates the skin and has a clarifying effect, thanks to its formula with tranexamic acid.

 

Jose María García Antón, president of PrimaDerm (Singuladerm)

 

"Alibaba has designed and carried out in the Singles Day, a perfect algorithm, which simultaneously combines three objectives: a comfortable framework (its platform Tmall), a wide and varied product offering and easy access to customers. It also offers the opportunity to purchase the latest absolutely groundbreaking new products, including cosmetics. SingulaDerm. The success of this important date is due to the generation of an ideal microclimate between the two poles of B2C, suppliers and end customers.”

 

Juan Naya, CEO at ISDIN

 

“Chinese consumers are in love with ISDIN and its innovation, making us one of the Spanish dermocosmetics brands with the highest sales in China, leaders in photoprotection, and taking us to record numbers every year on 11.11 on Tmall.”

 

Ignacio Osborne, president of the Osborne Group

 

“Having the help of Tmall to get our brands to all corners of China is undoubtedly a fundamental tool for brand development Osborne in this country. Combining the tradition of know-how with new technologies will allow us to continue the path of growth that we have been following in recent years. Placing an order to deliver to a home in a simple and secure way, guaranteeing that the shipping conditions have been adequate has never been easier. “We are convinced that this alliance will be the beginning of a very successful relationship in the short and medium term.”