Almería Shines at ITB Berlin 2025: The Chamber of Commerce Promotes Almería Tourism on the International Stage

 

From March 4 to 6, 2025, the vibrant German capital has been the epicenter of world tourism, hosting the ITB Berlin. In this context, the Almeria Chamber of Commerce has played a key role in facilitating the participation of local tourism businesses, providing them with substantial financial support.

The program Global SME, with co-financing from funds SPRING, has allowed Almeria companies to access subsidies that cover 85% of the expenses related to their participation in the fair. This includes transportation costs, accommodation, food and entry to the event.

 

The financial aid has been distributed as follows: 429 euros for transport costs, 225 euros for accommodation and food costs (up to four days) and 80 euros for entry to the fair. In addition, additional funding of 7% of the eligible direct costs has been granted. In total, each beneficiary company has received up to 1.281,49 euros.
The participating companies have assumed the remaining 15% of the costs and have pre-financed all of them, subsequently receiving the 85% subsidy.

 

 

This action is part of the GLOBAL SME Program co-financed with ERDF Funds

 

 

"This initiative is crucial for our tourism businesses," said a representative of The Chamber of Commerce of Almeria"ITB Berlin is an unparalleled showcase for the beauty and diversity of Almería, and this support enables our companies to compete in the global market."

One of the participating business owners stated: “Without this support, it would have been very difficult for us to be present at this fair. The opportunity to network and explore new business avenues is invaluable.”

The Chamber of Commerce of Almería has highlighted the importance of ITB Berlin as an essential meeting point for tourism professionals worldwide. The fair offers a unique platform for promoting destinations, creating contact networks and developing new business opportunities.

 

 

 

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