Amazon Business launches 'Quick' in Spain, its AI assistant to optimize business purchasing management

Artificial Intelligence for B2B Purchasing

Amazon Business has announced the launch in Spain of Quick, its new AI assistant for Business Prime customers. The tool, available since June 30, aims to automate processes and optimize decision-making in companies' purchasing departments.

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Amazon Business throw in España your AI assistant, Quickfor customers Business Prime Starting June 30th. This tool aims to bridge the gap between data needs and operational efficiency by automating workflows and improving enterprise procurement management.

The announcement was made in the context of Amazon Business Exchange (ABX) 2026, the company's benchmark event in Europa. With this launch, Amazon Business It provides organizations of all sizes, from SMEs to large corporations, with an advanced artificial intelligence solution to transform their procurement operations.

The challenge of efficiency in purchasing departments

The decision to introduce Quick In the Spanish market, this responds to a growing need identified within the business sector. According to the latest report Status of Business Purchases de Amazon Business73% of senior executives believe that better data and analytics will be essential to optimizing their operations over the next two years. However, almost half of purchasing managers (47%) admit that managing efficiency and increasing operational demands remains their biggest challenge.

"Our customers are working with more systems, more suppliers, and more pressure than ever before," he stated. Céline Vuillequez, vice president of Amazon Business Europa“Organizations at the forefront not only buy more efficiently, but smarter. They use data to anticipate demand, artificial intelligence to eliminate repetitive tasks, and analytics to account for better-structured spending. That’s the standard we’re moving toward,” he added. Vuillequez.

From information to action: Quick features

Unlike a simple chatbot, Quick It positions itself as a proactive assistant designed to optimize complex workflows. The tool doesn't just answer questions, but also It connects to hundreds of everyday applications in the corporate environment, such as Slack o Microsoft OutlookThis allows for the automation of tasks, learning user priorities and acting on their behalf with explicit approval. For example, it can identify emails requiring priority attention in seconds or create a sales presentation in record time.

In the specific area of ​​foreign trade and supplier management, customers of Business Prime they can use Quick To conduct market analysis, gather cost information, or detect supply chain risks, AI can compare a new supplier's proposal with previous agreements, highlighting key negotiation points. Furthermore, it enables the generation of advanced reports by applying AI analytics to the company's own local files, while maintaining data security and control.

The value of this centralization has already been validated in other markets. Keith Lillico, Founder of Lillico Learning, a corporate training company in EE. UU. and client of Business PrimeHe highlights his experience: "I have used AI quite a bit in my business, but never in a centralized way. Quick It begins to bring together many of those scattered pieces in one place. It allows me to dedicate more time to projects that require greater attention, since much of the time spent on administrative tasks is reduced.

Feature	Detail
Product	Amazon Quick
Availability in España	Starting June 30, 2026
Customer benefit Business Prime	20% discount on the plan Quick Plus
Eligible Plans	Basic, Small, Medium and Unlimited
Discount Plan Capacity	Support for up to 300 users

Key points and frequently asked questions about Amazon Quick in Spain

How does Quick's arrival affect Spanish exporting companies?

For companies with international operations, Quick It can be a strategic tool. It allows for the rapid analysis of proposals from suppliers in different markets, more efficient cost comparisons, and the anticipation of potential risks in the global supply chain. Automating administrative tasks frees up time for international trade teams to focus on expansion strategy and negotiation.

What are the consequences of integrating AI into B2B purchasing processes for managers?

The main consequence is the transition from a reactive to a proactive and strategic purchasing model. Managers will be able to make decisions based on deeper, real-time data analysis. This implies a redefinition of the buyer's role, from order manager to strategic analyst who contributes to the company's profitability.

What should SMEs know before hiring Amazon Quick?

SMEs need to know that access to Quick It is linked to the subscription Business Prime de Amazon BusinessThe 20% discount on the Plus plan is designed to make technology accessible, allowing up to 300 users to benefit. It's an opportunity to centralize and automate tasks that would otherwise require multiple software tools or considerable manual effort.