In a national economic landscape marked by a significant increase in disinvestment, Andalusia is emerging as an increasingly attractive and reliable destination for foreign capital. The President of the Andalusian Regional Government, Juanma Moreno, will lead the next May 26th at the Reina Sofía Museum in Madrid the day 'Andalusia, where it all begins'This event, organized by the Ministry of Economy, Finance and European Funds through Andalucía TRADE, has as its main objective to expose the capabilities and competitive advantages of the autonomous community to investment agents and prescribers, revealing the niche opportunities offered by the region.
The data supports this investment offensive: Andalusia is experiencing its best time to attract foreign investment. During 2024, the community counted 837 millones de euros in foreign direct investment, according to the Official Investment Registry. This figure represents a impressive growth of 41% compared to 595 million in 2023, exceeding the average growth in Foreign Direct Investment (FDI) in Spain (22%) by 19 percentage points. This is the second-best figure for Andalusia in the last decade, behind only the historic record of 2022, and exceeding the annual average of the last ten years (20 million) by 696%.
A key indicator of the trust generated is the significant drop in divestments in the region. While in Spain as a whole, divestments grew an alarming 98,4% in 2024 compared to the previous year, reaching €14.056 billion, in Andalusia fell by 21%, standing at just 68 million. This suggests that foreign investors arriving in Andalusia are doing so with a permanent focus.
During the event in Madrid, which will also be attended by the Minister of Economy, Finance and European Funds and President of Andalucía TRADE, Caroline Spain, will be revealed Andalusia Sales NotebookThis is a novel tool that compiles essential strategic information about the region: from economic data, infrastructure, and business fabric, to education, the labor market, and the competitive advantages that make Andalusia a preferred investment destination. Andalucía TRADE is thus presented as the investor gateway in the community
The event, under the brand 'Invest in Andalusia', will include a roundtable discussion with the participation of prominent executives from multinational companies with a presence in the region. Among them, Carlos Barrasa, Vice President of Commercial & Clean Energy at Moeve; Helio Fernández, Director of Government Relations at IMEC (Interuniversity Microelectronic Centre); and Eva Perez, Director of Institutional Relations for Operations at Amazon Spain. These business leaders will share their experiences on the scope of its investments in Andalusia, the advantages that the community offers them and their vision of the instruments provided by the Andalusian Government.
'Invest in Andalusia': Strategy and Results
The initiative 'Invest in Andalusia' is the Andalusian Government's value proposition to attract and facilitate the establishment of foreign capital. It offers a comprehensive portfolio of services ranging from promotion in priority markets through the Andalusian TRADE International Network—with a presence in 75 countries—to advice during the planning (regulation, locations, financing) and implementation (taxation, permits, suppliers) phases. A notable service is the 'Aftercare', which closely monitors projects to explore avenues for expansion. All of this in coordination with the Project Accelerator Unit of the Board, which streamlines strategic investments.
Thanks to this strategy, during 2024, 'Invest in Andalusia' has obtained the commitment of 20 projects from foreign companies in the community, with an estimated investment in its completion phase of 670 millones de euros and the forecast of creating more than 1.800 jobs.
Investor confidence is also reflected in the Business Climate Barometer in Andalusia, where he 87% of foreign companies based in the community expect to increase or maintain their investments this year. Likewise, 84% expect to increase their turnover, 62% their exports, and 89% their employment.
Andalusia TRADE: Single Window and Engine of Development
The event in Madrid will also serve as the official presentation of Andalucía TRADE in the capital, consolidating itself as the Spain's largest regional development agency and one of the largest in Europe in terms of budget, personnel, and territorial deployment. This agency functions as the one stop shop of the Andalusian Government for the business community.
In addition to its work with foreign investment, Andalucía TRADE manages incentives co-financed with European funds for business creation and R&D, and will soon launch a new order to support the internationalization of Andalusian companies. It offers a catalog of advanced 360º services to promote foreign trade and innovation, in close collaboration with the Andalusian Business Confederation and the Andalusian Council of Chambers of Commerce, entities represented on its governing council.
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