Andalucía TRADE organized in Tokio A showroom and trade mission for 71 Andalusian food and beverage brands. The goal is to promote gourmet products to 200 Japanese professionals, leveraging a market of 123 million consumers with high purchasing power and a strong demand for quality.
The promotional event, held in the hotel New Otani de TokioThe event, now in its nineteenth edition, has solidified its position as a key event for the agri-food sector in the Asian market. It was held in collaboration with the specialized distributor. Musashiya and was attended by representatives from distribution, specialty retail, and culinary influence, including chefs and Japanese media. Entities such as Asociación de Gastronomía Española en Japón-AJCA They also collaborated in promoting this professional meeting.
Consolidation and key figures in the Japanese market
The exhibition format allowed 47 importers to present the products of 71 Andalusian companies already present in the market. In parallel, a delegation of five Andalusian companies participated in a direct trade mission from April 14 to 16, holding dozens of business meetings and conducting market research visits.store-check) to analyze the competition and the latest consumer trends in Japón.
| Key Indicator | Data Details |
|---|---|
| Participating Andalusian brands | 71 companies |
| Professional Assistants | More than 200 (Horeca and Gourmet) |
| Agricultural exports of Andalucía a Japón (2025) | 118 millones de euros |
| National export quota | 10,3% (3rd largest exporting region) |
| Potential market | 123 million consumers |
Strategic sectors and diversification
The Japanese market is an ideal destination to increase the diversification of Andalusian food and beveragesespecially high-quality ones. Among the most in-demand products are the extra virgin olive oil, the table olive, the derivatives of Iberian pigThe distributor also sells almadraba tuna, as well as wines, vinegars, and liqueurs. Musashiya, which regularly works with a wide selection of Andalusian wines, made it easier for importers to present a diverse offering to their professional contacts.
This action of Andalucía TRADE It is co-financed with funds from the Unión Europea, through the FEDER Operational Program of Andalusia 2021-2027, with a community contribution of 85%.
Business representation by province
The Andalusian delegation demonstrated a broad territorial reach, with a prominent presence of firms from all provinces:
- Cádiz (31 marks): Between them González Byass, Bodegas Osborne, Barbadillo, Emilio Lustau, Williams & Humbert y Gadira Productos de Almadraba.
- Córdoba (10 marks): They stand out Alvear, Aceites Canoliva y Almazaras de la Subbética.
- Sevilla (10 marks): Participated Grupo Ybarra Alimentación, Agro Sevilla Aceitunas y Cruzcampo.
- Jaén (8 marks): With firms like Castillo de Canena Olive Juice y Aceites Oro de Bailén.
- Other provinces: Representation Málaga (LY Company), Huelva (Sánchez Romero Carvajal 5J), Granada (Caviar de Riofrío) and Almería (Castillo de Tabernas).
The companies also participated in the specific trade mission. Vadolivo Hacienda, Almazara El Manzanillo-Oleum Viride, Aceites Renacer, Aceites Moral-Verde Divino y Green Gold Olive Oil Vompany.
Key points and frequently asked questions about the mission in Japan
What is the export volume of Andalusian products to Japan?
By 2025, agri-food exports from Andalucía a Japón They reached a value of 118 million euros, which places the community as the third largest Spanish exporting region to this destination.
What types of Andalusian products have the greatest potential in the Japanese market?
Japan primarily demands high-quality products such as extra virgin olive oil, meat products (especially Iberian), fish (almadraba tuna), sherry wines and vinegars.
Who were the main recipients of this showroom in Tokyo?
The event was aimed at more than 200 professionals in the sector Food & Drinks (hospitality and catering), gourmet channels, wholesale distribution and retail specializing in imported products.
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