A two million dollar campaign
Andalusia is betting on the US market with an agreement with Amazon and a plan to consolidate itself as "the home of international sport".
La Junta de Andalucía finalizes an agreement with Amazon to promote its tourism and culture in EE. UU The campaign, with an approximate cost of two million dollars, will be disseminated on the company's digital and physical media, including parcel delivery, the television platform Amazon Prime and Twitch, in addition to the devices Alexa and Kindle.
In addition, the Minister of Tourism, Culture and Sports of the Board, Arturo Bernal, has met with the president of the International Tennis Federation (ITF) to show Andalusia's interest in hosting the organization's major sporting events.
With these initiatives, Andalusia seeks to attract more American visitors and consolidate itself as a top-level tourist and sports destination.
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