The Córdoba company Anise Machaquito, with more than 160 years of history, is preparing to take a new step in its international expantion with its entry into the Turkish market. This family-run company, founded in 1860 in Rute, has an annual production of 350.000 bottles of anise and derived liqueurs, and a turnover of over two million euros.
Francisco Reyes, the company coordinator, highlights the modest origins of Anís Machaquito: “The company was founded by my great-grandfather. Initially, he made it entirely by hand, at night, and in the morning he would take his donkey and go sell it in the region.”
Currently, Anís Machaquito is present in markets such as Luxembourg, Germany, Mexico and Japan.
Now, with the support of Andalucía TRADE, the company has its sights set on Türkiye, a market that represents a great challenge and opportunity due to the consumption of similar products. “We are doing a job with which we have very high expectations. There is a great consumption of a product similar to ours, with which we can compete,” explains Reyes.
In addition to its international expansion, the company recognizes the importance of innovation in order to remain competitive. “We live in a globalized and spectacularly competitive world and we have to be constantly researching, developing not only new products, but also ways of making new products in a more efficient and more competitive way,” the businessman emphasizes.
Looking to the future, Anís Machaquito has a clear objective: to consolidate the family legacy and ensure the transition to the fifth generation. “We have to continue to take great care of the quality of our workers, the quality of our clients and the consumer,” Reyes concludes.
Andalucía TRADE has played a key role in the company's internationalisation strategy. “Our relationship is very good, positive, they have always helped us, they are always there. It is not only a path to export, it is networking, it is training, and we are very satisfied with Andalucía TRADE,” says the coordinator.
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