The American media giants, including Viacom, Walt Disney and Microsoft, agreed to implement a series of guidelines to protect copyright on the Internet.
The companies, which also include the US channels CBS and NBC, as well as Fox and the social network MySpace, reached an agreement by which they commit to applying the necessary technology to remove content that infringes copyright on the Internet.
The participants in the pact have highlighted the importance of the network as a place for the creation and exchange of old/audiovisual works, a sector in which a large part of their initiatives are focused, although Google, owner of the largest video sharing site YouTube, is not among the signatory communication companies.
According to a statement issued by Viacom, the communications giants intend to continue innovating in the content they offer online, including content developed by users themselves, but "always respecting the intellectual property of the owners of that content."
"Collaboration among all of us and the help of new technologies can pave the way for greater growth in the availability of videos on the web in a way that is good for consumers and copyright holders," Walt Disney Chairman Bob Iger said in the same statement.
The guidelines they have agreed to implement aim to destroy any illegitimate material that users may have introduced into the network and to block any such material before the public has access to it.
The companies have assured that they will fight against online piracy by also removing from their websites any links that lead to electronic portals dedicated to the exchange of pirated material.
Those responsible for the pact recognize the importance of the internet as a place for exchanging old/audiovisual creations, something which, at the same time, they say has multiplied the number of copyright infringements.
"These principles are a very important step in establishing the Internet as a great platform for old/audiovisual content, one that allows for innovation and preservation initiatives for all creators, large and small, while respecting copyright," Microsoft CEO Steve Ballmer said in the statement.
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