Here your Reforma opens the market in Portugal with ambitious expansion plans

5 Concept Stores in 2024

Here your Reforma, a leading company in the housing and façade renovation sector, has announced its arrival in Portugal with the aim of increasing the availability of housing in the local real estate stock, a problem that especially affects the young population.

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The entry of Here your Reform in Portugal It occurs in a context of low construction of new construction in recent years, which has caused a deterioration in access to housing, especially among young people. In fact, the lack of new construction has caused home prices to increase by more than 10% compared to 2022, while property sales have decreased by 25%.

 

In this scenario, Here your Reforma sees a great opportunity for the renovation sector, since 60% of the homes in Portugal were built before the 80s, are in poor condition and are susceptible to being rehabilitated to increase the real estate stock available.

 

An experienced team to lead expansion

 

At the forefront of the expansion of Aqui tu Reforma in Portugal are Breno Arruda and Paulo Neto Leite, two professionals with extensive experience in business management, especially multinational franchises.

 

Leite, who has managed several multinational companies for over 20 years, states that "the current offering in Portugal is not good: it's informal, poorly organized, and lacks guarantees. Our goal is to guarantee clients a contract so they can entrust their homes to qualified professionals and to introduce cutting-edge technology so they can monitor their project and know exactly how long their renovation will take."

 

Arruda, for his part, adds that "we want to transform the way consumers perceive home renovations. Through technology, access to top brands, and first-rate professionals, we will facilitate an omnichannel experience, accelerating renovations and expanding the available housing stock in the country."

 

The Spanish company, which is already present in Spain, Mexico, Italy, France and Colombia, plans to open five Concept Stores in Portugal throughout this year

 

An innovative business model

 

Here at your Remodeling, the brand under which Aqui tu Reforma will operate in Portugal, will offer an innovative business model based on the concept stores. These stores, which are characterized by a modern and welcoming design, will offer customers a comprehensive experience in which they will be able to find everything necessary to carry out a renovation, from initial advice to the execution of the work.

 

In addition, the company will make available to its franchisees a technological tool called AQUI PRO, which will allow them to manage all of their services, make budgets without surprises, provide financing options to clients and plan works through blockchain technology.

 

With this ambitious strategy, Aqui tu Reforma is positioned as a key player in the renovation market in Portugal, with the aim of transforming the customer experience and contributing to increasing the availability of housing in the country.