The Asturian brands Annais Yucra and Ultrammar have been selected to participate in the 2025 edition of Spain Fashion Lab Milano, a prestigious international promotional event. This double representation underscores the growing talent and quality of fashion emerging from the Principality of Asturias, consolidating its presence in one of the most influential showcases on the European circuit.
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La Spain Fashion Lab Milano, a joint initiative of ICEX Spain Export and Investments The Spanish Economic and Commercial Office in Milan, along with the Spanish government, has seen the participation of a total of twelve Spanish companies. Among them is the inclusion of Annais Yucra y Ultrammar implies a important recognition to Exporting capacity and creativity of companies in the fashion sector in Asturias.
The event was celebrated with successful during the 5th and 6th of November at the emblematic Studio Più showroom of the Via Tortona and was developed in collaboration with WHITE Milan, one of the fashion platforms of greater international recognition.
Asturex facilitates internationalization
La Foreign Promotion Society of the Principality of Asturias (Asturex) has played a crucial role to ensure the presence of both companies. Asturex, belonging to the Sekuens Group, has facilitated participation through a financial assistance intended to cover a portion of the assistance costs, as well as enhance its visibility through its communication channels. This action is part of the International promotion plan of the fashion sector for 2025 of the entity.
Milan, Strategic Gateway to Europe
The main objective of Spain Fashion Lab Milano es facilitate entry of Spanish brands in the italian marketMilan, a key pillar in global fashion. international capital of the sector, not only concentrates numerous showrooms but it also serves as a main entrance towards the rest of Italy and other international markets.
During the two days, industry professionals had the opportunity to visit the exhibition and learn about the new proposals y establish business contactsThe Spanish Trade Office in Milan organized a personalized meeting schedule for participating companies with buyers and agents, thus maximizing the business opportunities. The italian market, characterized by the strong presence from independent retail, offers a fertile ground for brands seeking to position themselves through representatives and agents. Spain is already one of the main suppliers fashionable for Italy, with a upward trend that remains firm.
Asturex's commitment to Asturian talent
The presence of Annais Yucra y Ultrammar in this forum reinforces commitment de Asturex with the internationalization of Asturian talentParticipation in international trade fairs and events, buyer programs, and specific actions for positioning in key markets such as ItalyFrance, Germany, and the United States form the basis of Asturex's plan for the sector. This success in Milan confirms the ability of the fashion sector of the Principality for compete in the shop windows palates of the international scene.
