Spain's perfume and cosmetics sector is reinforcing its position as a global powerhouse by consolidating Hong Kong as a priority and strategic market. The Spanish delegation is present at Cosmoprof Asia, the most important trade fair for the sector in the Asia-Pacific region, which is being held from November 12 to 14 in the Chinese metropolis.
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Under the umbrella of the sector brand "Beauty from Spain"A total of 38 Spanish companies are showcasing their wide and diverse range of products and services in an impressive 600-square-meter Spain Pavilion. This space is strategically distributed across three areas. hallsdifferentiating between the professional channel, the hair care sector and the retail channel.
The high awareness and prestige of the "Beauty from Spain" brand among Asian consumers and professionals is generating a significant impact, both in terms of image and sales, at the most important event in this geographic region. The Spanish offering stands out for its alignment with international trends: a high degree of innovation and adaptation, development of products premium liquors at competitive prices, the leap from functional to emotional, and the constant incorporation of the concept people's wellbeing and new essential ingredients.
"The Spanish industry meets the highest European standards and is continuously at the forefront of innovation, which allows us to compete successfully in demanding markets such as Asia," a spokesperson for the sector points out.
Figures of Unstoppable Growth
The Spanish presence is based on a unstoppable international growth of the sector. Exports have maintained rates above 20% in recent years, positioning Spain in the Top 10 global exporters Spain is a leader in the sector and the world's second-largest exporter of perfumes. Spanish products, manufactured by nearly 300 companies, reach more than 175 countries.
La balance of trade The sector's performance has been positive since 2006. Exports exceeded 9.500 million euros in 2024This represents a 23% increase compared to 2023 and doubles the value recorded five years ago. While the European Union accounts for approximately 50% of sales, the other half is directed to key non-EU markets, such as Asia Pacific, Latin America and North America.
This participation in Cosmoprof Asia is part of the international action plan coordinated under the "Beauty from Spain" brand and the National Perfumery and Cosmetic Association (STANPA), with the aim of continuing to open and consolidate strategic markets.
