Economic Journal of Spain's Foreign Business
Tuesday, January 13, 2026
Updated Tuesday, January 13, 2026 at 07:54:27 PM
More than 21 economic and commercial advisors will participate.
ICEX Asia-Oceania Forum - Infrastructure, Industrial Technology and Energy
The ICEX Asia-Oceania Forum will analyze the keys to operating successfully in the Asia-Pacific markets at the logistical, tariff and brand projection levels, through top-level presentations, extensive networking and bilateral meetings with the leading experts in the region.
![[Img # 65545]](https://empresaexterior.com/upload/images/11_2025/241_foro-icex-asia-y-oceania.jpg)
From Central Asia to Australia, they are opening many business opportunities linked to the food industry and creative industries.
At the ICEX Asia-Oceania Forum The keys to operating successfully in the Asia-Pacific markets will be analyzed. at the logistical, tariff and brand projection levels, through top-level presentations, many networking and bilateral meetings with the leading experts in the region.
It will include 21 Spanish economic and commercial advisors in Asia-Pacific to analyze with them the best way to approach each chosen sector and market.
The event will be inaugurated by the Secretary of State for Trade, Amparo López Senovilla, and the CEO of ICEX, Elisa Carbonell.
More than 200 Spanish companies Representatives from the food sector and the creative industries will be present at the ICEX Asia-Oceania Forum.
Programme
9:30 - 10:00
Attendee Registration
10:00 - 11:00
China - Challenges and opportunities of a country in constant transformation
ModeratorJorge Alvar, Director General of Digital Transformation, Information and Strategy at ICEX
Speakers:
Alfonso Noriega, Spain's chief economic and commercial advisor in Beijing
María Simó, economic and commercial advisor of Spain in Shanghai
Jaime Lorenzo, Economic and Commercial Counselor of Spain in Canton
Place of celebrationICEX Auditorium
11:00 - 11:45
Coffee break
Place of celebration: Central courtyard
11:45 - 13:45
B2B meetings with economic and commercial advisors
Place of celebrationICEX Auditorium
11:45 - 12:30
How to do B2B business in Asia
Ponente:
Óscar Torres, founder and director of the B2B management program, ESADE Executive Education
Place of celebrationSantiago de Chile Room
12:45 - 13:30
Technology, talent and strategic expansion
Moderator: Aitor Mate, director of promotional instruments at origin at ICEX
Participants:
Gonzalo Navarro, economic and commercial advisor of Spain in New Delhi
Cristina Santamaría, economic and commercial advisor of Spain in Tashkent
Antonio García Rebollar, Economic and Commercial Counselor of Spain in Singapore
Place of celebrationSantiago de Chile Room
13:45 - 15:00
Lunch break
Place of celebration: Central courtyard
15:00 - 17:00
B2B meetings with economic and commercial advisors
Place of celebrationICEX Auditorium
15:00 - 15:45
Tariffs: how to navigate the customs maze
ModeratorBeatriz de Guindos, Director of Knowledge and Content at ICEX
Participants:
María del Pilar de Carlos, Spain's commercial advisor in Washington.
Estefanía Roncero, Spain's trade advisor in Beijing.
José Manuel Rodríguez de Castro, Spanish trade advisor in Brussels.
Place of celebrationSantiago de Chile Room
16:00 - 16:45
Climate-resilient infrastructures and technologies: risk management
Moderator: Marta Valero, Director of Infrastructure and Industrial Technology at ICEX
Participants:
Juan Guía, economic and commercial advisor of Spain in Kuala Lumpur
Silvia Torices, Economic and Commercial Counselor of Spain in Manila
Marta Barón, economic and commercial advisor of Spain in Jakarta
Place of celebrationSantiago de Chile Room
17: 00 -
