Madrid hosted an unprecedented strategic meeting that brought together the entire energy, heating, and cooling value chain. The joint celebration of the GENERA, MATELEC, and C&R trade fairs attracted over 102.000 trade visitors and nearly 1.200 companies, positioning the Spanish capital as a key driving force in Europe for electrification, decarbonization, and the sustainable transformation of the building stock.
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The coincidence of International Air Conditioning and Refrigeration Exhibition (C&R) with the International Week of Electrification and Decarbonization (GENERA + MATELEC), held from November 18 to 20 in IFEMA MADRIDIt has created a strategic platform of synergies. This format has enabled a unique meeting between manufacturers, installers, engineering firms, specifiers, and government agencies, facilitating business and technology transfer at a crucial time. regulatory and technological transformation.
C&R 2025 It has stood out for its solidity, bringing together 45.000 professionals from 88 countries and showing the Latest solutions from over 400 companies. The bomba de calor It has established itself as the leading technology, along with the solutions of high efficiency and the increasing integration of the digitalization for the decarbonization of buildings.
For its part, the Electrification and Decarbonization Week brought together more than 800 exhibitors y 57.000 professional visitorsInternational participation, which reached 10% from 76 countriesIt underlines the global relevance of the event, with a strong presence of Europe (61%, led by Portugal, Italy, Germany and France) and America (18%).
GENERATE, which had the support of IDAE, reaffirmed its leadership in renewable energy y storage solutionsemphasizing the progress of digitization and hybridization of systems to accelerate energy rehabilitation.
MATELEC focused on the electrification, automation and efficiency in industrial environments and buildings, focusing on the energy management and digitalizationThe project was sponsored by Simon, who presented the space. CLUB by Simon for the professional installer.
360º Vision and Technical Advances
The Technical seminars They offered a comprehensive vision of the energy future. The debates emphasized that the energy transition demands a systemic and integrated approachcombining renewables, efficiency, the intelligent Systems and rehabilitation to improve the resilience and health of buildings.
In C&R, the growing importance of indoor air quality, integration of ventilation and filtration, and the role of the Artificial Intelligence (AI) to optimize maintenance and climate adaptation. It was confirmed that mature technologiesTechnologies such as heat pumps or hybrid systems allow progress in decarbonization as long as there is a stable regulatory framework.
The agenda for Electrification Week focused on the green reindustrializationdemand flexibility and electrification. The program included the Global Forum and the presentation of OREVE Report 2025 on the state of electrification of the housing stock. Key events were also held, such as the Genera Solar Forum (UNEF), the Installer's World (FENIE), and the CAE's Forum (ANESE and A3E), which provided a comprehensive overview of the areas driving electrification and efficiency.
Recognition of Excellence
IFEMA MADRID was also the venue for the presentation of awards for sector excellence:
El Air Conditioning and Refrigeration Award was awarded to Luis Mena, General Manager of Daikin Spain, in recognition of their dedication to the development and progress of the sector.
Carlos Larraz was appointed Best New Installer 2025 at the XVIII National Competition for Young Installers, organized by FENIE at MATELEC.
The simultaneous call for proposals has proven to be a driving force for the industry to address the challenges. energy transition as a unique process, where the energy production, smart management, efficiency, climate control and digitalization They are grouped together in a single space to influence the objectives of sustainability and competitiveness.
