The regional government, through INFO, is leading an action to capitalize on the region's economic dynamism, which has already boosted sales by 134% in El Salvador this year.
La Murcia has launched a commercial offensive in Central America to consolidate its growing presence in emerging markets. From today until November 29, a trade mission organized by the Ministry of Business, Employment and Social Economy, through the Development Institute (INFO), is deployed in Guatemala and El Salvador with the aim of strengthening trade ties and opening new opportunities for exporting companies and regional SMEs.
The Minister of Business, Employment and Social Economy, Marisa López AragónHe emphasized the region's strategic importance. "Central America is transforming its production model and needs the quality and expertise that our companies can offer," he stated. He underscored that the figures confirm this interest, with regional exports reaching "historic levels."
Accelerated Growth: El Salvador's Purchases Soar
Foreign trade data supports the mission's optimism. El Salvador There has been a spectacular surge in demand for products from Murcia. Between January and July 2025, exports from the Region of Murcia to this country totaled 1,8 millones de euros, exceeding the total exported in the entire 2024 financial year and marking a year-on-year increase of 134 percent.
The star products in this market include preserved fruits and vegetables, food preparations and additives, and confectionery products.
Record Established in Guatemala
As for the GuatemalaThe market also shows a solid trajectory. After reaching a record figure of more than seven million euros in exports in 2024, regional sales in the period from January to July 2025 already total 4,7 millones de euros, which represents an increase of 17 percent Compared to the same period of the previous year.
The main goods exported to Guatemala are food ingredients and additives, fruit and vegetable juices and preserves, and, especially, irrigation equipment, reflecting the High value added of Murcian water technology.
Strategic Expansion Plan
The trade mission includes individual meeting schedules, encounters with key importers and distributors, and visits to local companies, seeking to establish stable, long-term relationships.
This action is part of the Foreign Promotion Plan 2025, an initiative of the regional government in collaboration with the Chambers of Commerce, which seeks to expand the export base and consolidate the presence of the Region of Murcia in markets with sustained growth.
López Aragón concluded that the mission's main objective transcends simply increasing sales: “The goal of this mission is not only to increase sales, but to open stable trade relations that connect the Region of Murcia with emerging economies committed to modernization.”
