The multinational fragrance company is strengthening its presence in Southeast Asia with a 770-square-meter facility in Indonesia. The new hub will serve as a center for innovation and co-creation to respond to the booming local market.
![[Img # 65935]](https://empresaexterior.com/upload/images/12_2025/7276_jakarta-opening.jpg)
Eurofragance has opened its first Creative Center in Indonesia, located in Jakarta, following an investment of 1 million eurosThe operation seeks to enhance the capacity of innovation and collaboration with clients in Southeast Asia, a strategic market that is expected to have a compound annual growth rate of over 3% until 2030.
Located in the complex Arkadia Green ParkIn the south of the Indonesian capital, the new facility will operate under the subsidiary PT. Euronindo Fragrance InternusaThis strategic move follows the formal establishment of the subsidiary in 2023 and complements the company's existing global network of creative centers in Barcelona, Dubai, Mexico, India (opened in 2024), and Singapore (2016). The objective is clear: to act as a regional hub co-creation, formulation and applications for key sectors such as fine perfumery, home care and personal care.
Key data on investment and the Asian market
The opening responds to a growing demand for locally inspired perfumes and the increasing sophistication of consumers in the region. To facilitate understanding of the project's economic and technical aspects, the main figures are detailed below:
| Charge Description | Data / Figure |
|---|---|
| Investment made | 1 million euros (~19,27 billion IDR) |
| Surface area of the facilities | More than 770 m² |
| Location | Arkadia Green Park, Jakarta (Indonesia) |
| Market growth forecast (CAGR) | Higher than 3% until 2030 (Southeast Asia) |
| Experience and Practices | Fine Perfumery, Home & Personal Care |
Proprietary technology and operational sustainability
The new center stands out not only for its strategic location but also for its state-of-the-art equipment. The facilities incorporate technologies patented by Eurofragance that add a differentiating value to the final product:
- EuroCaps®: Technology designed to ensure long-lasting fragrance release.
- EuroPure®: Technical solution focused on neutralizing bad odors.
These innovations allow us to offer high-performance, science-based solutions, improving the consumer experience. Furthermore, the plant adopts best practices environmental responsibility ranging from the supply of renewable raw materials to the implementation of energy-efficient processes in formulation and daily operations.
Focus on local talent and co-creation
The company's management has emphasized the importance of cultural adaptation in this phase of internationalization. Balwinder Rolley, Managing Director of APAC in EurofraganceRolley stated, “Indonesia is at the heart of Southeast Asia’s fragrance scene, a market brimming with creativity, cultural diversity, and a growing consumer sophistication.” She added that this hub will allow them to “collaborate more closely with our partners, bring concept designs to the point of sale more quickly, and design perfumes that reflect local tastes.”
For its part, Edy Chandra, Country Manager of Eurofragance IndonesiaHe emphasizes the importance of the capital: “Jakarta is an obvious choice for our expansion. It’s where trends are born and evolve. Having a Creative Center here allows us to immerse ourselves in Indonesian culture.”
The center will also serve as a training space to attract and develop talent in the industry, bringing together multidisciplinary teams of perfumers, evaluators and marketing experts to transform local consumer knowledge into tangible olfactory solutions.
Key points and frequently asked questions about the expansion of Eurofragance
Why has Eurofragance chosen Indonesia for its new center?
Indonesia is one of Southeast Asia's most dynamic markets, with a projected compound annual growth rate (CAGR) of over 3% through 2030, driven by increasing demand for sophisticated, locally inspired fragrances.
What technologies will be developed in downtown Jakarta?
The center integrates proprietary technologies such as EuroCaps® (extended release) and EuroPure® (odor neutralization), focused on improving quality in perfumery, home and personal care.
What has been the investment and what is its scope?
The investment amounts to 1 million euros for a 770 m² facility. The center will function as a regional co-creation hub and joins those already existing in Singapore, India, Dubai, Mexico and Barcelona.
