The Valencian multinational is strengthening its direct presence in Northern Europe by integrating its long-standing local distributor. The acquisition adds 43 professionals to the group's structure, ensuring continuity of service and enhancing its ability to serve major accounts in a strategic market.
![[Img # 66245]](https://empresaexterior.com/upload/images/01_2026/4048_istobal_filial-noruega.jpg)
The Spanish multinational ISTOBAL has officially announced the opening of its new subsidiary in Noruega after acquiring their local distributor, Holta & Håland Bilvaskutstyr ASThis strategic operation allows the company to assume direct control of sales and after-sales service in the demanding Nordic market.
Strengthening the direct structure in Scandinavia
With this corporate move, ISTOBAL It is advancing its internationalization plan based on customer proximity. The integration of the Norwegian firm brings the number of the group's international subsidiaries to seventeen, which already has five manufacturing plants globally. The main objective is consolidate the business model through a direct presence that facilitates the management of large accounts and the acquisition of new opportunities in a highly competitive environment.
Antonio Martínez, CEO ISTOBAL, has assessed the significance of this purchase: "The acquisition of Holta & Håland Bilvaskutstyr AS This is a key step in our strategy to strengthen our direct presence in the Nordic region.” According to the executive, combining local expertise with the resources of a global industrial group “guarantees continuity for customers and creates a solid platform for long-term growth in Noruega».
Talent integration and key figures of the operation
The acquired company, Holta & Håland Bilvaskutstyr AS, brings a legacy of more than 50 years of leadership in the laundry sector in NoruegaTheir service portfolio ranges from automatic car washes to systems for industrial vehicles and chemical products. A key asset of this operation is the addition of specialized human capital.
The new structure of ISTOBAL In the Nordic country, it was born with a staff of 43 professionalsIt is worth noting that 50% of this team is made up of service technicians, a critical factor in ensuring operational excellence and maintaining existing business relationships.
The following figures detail the current size of the group following this expansion:
| Indicator | Key Data |
|---|---|
| International Subsidiaries | 17 (including the new one in Noruega) |
| Manufacturing Plants | 5 (Europa, América y Asia) |
| Exporting Countries | More than 80 markets |
| Export Quota | 70% of total production |
| Market Positioning | 2nd largest manufacturer in Europa4th in the world |
| Local Team Incorporated | 43 employees |
Synergies for sustainable growth
Transforming the distributor into a wholly-owned subsidiary allows ISTOBAL To inject technological resources and industrial strength directly into the Norwegian market. This integration seeks to generate synergies that will drive a sustainable growth, responding more quickly to the technical and commercial demands of the region.
The company, based in Valencia and founded in 1950, thus reaffirms its position as the second largest manufacturer of washing solutions in Europa and the fourth largest in the world. Currently, 70% of its production is destined for export, which underscores the distinctly international nature of its business model.
Key points and frequently asked questions about ISTOBAL's expansion
What does the acquisition of Holta & Håland mean for the Norwegian market?
implies that ISTOBAL It establishes a direct presence, guaranteeing stability for customers and improving technical service thanks to the integration of 43 experienced local professionals and the support of a multinational company.
What is ISTOBAL's overall position after this opening?
With the new subsidiary in NoruegaThe group has 17 international subsidiaries and maintains a presence in more than 80 countries, consolidating its position as the second largest European manufacturer and the fourth largest worldwide in washing solutions.
What type of services will the new subsidiary offer?
It will offer a diversified portfolio that includes automatic washing equipment, pressure systems, industrial vehicle washing and chemical products, with a strong focus on technical service and serving large accounts.
