Canary Island producers, supported by the Government of the Canary Islands and the Gran Canaria Island Council, are participating in Fruit Logistica in order to consolidate their exports of traditional and tropical crops in the face of the European Union's trade challenges.
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El fruit and vegetable sector of the Canary Islands has begun its participation in the fair Fruit Logistica de Berlínwhich takes place from February 4th to 6th. The delegation's main objective is to strengthen trade ties and the presence of island products in the northern and central markets of Europaseeking to mitigate the threats of the current geopolitical context.
Strategic presence at the epicenter of global trade
For three days, the Berlin Expo Center becomes the core of the global business of the sector, bringing together more than 2.600 exhibitors and 90.000 professional visitors. In this scenario, the Instituto Canario de Calidad Agroalimentaria (ICCA) and the public company Proexca They have coordinated an exhibition space of 105 square meters for the Canary Island producers' organizations.
The institutional delegation includes the following members: Eduardo García, deputy minister of Sector Primario; Pedro Monzón, director of Promoción Exterior del Gobierno de Canarias, and Alejandro Báez, island director of Cabildo de Gran CanariaThey also visited the stand Begoña García, secretary of Estado de Agricultura, and José Luis Rodríguez de Colmenares y Tascón, Embajada de España.
| Key Data | Event Details 2026 |
|---|---|
| Exhibition surface | Sqm 128.000 |
| Total exhibitors | +2.600 from almost 100 countries |
| Expected visitors | +90.000 from 145 nationalities |
| Canary Islands stand | Sqm 105 |
Focus on the internationalization of traditional and tropical crops
The business strategy focuses on both traditional export crops and emerging consumer trends. Participating companies include: Fedex, Asprocan, Sweet Papaya-SAT Tejinaste y Luctaya S.L.They promote a diversified catalog:
- Traditional crops: Tomato and banana from Canarias.
- Tropical and subtropical fruits: Papaya, mango, pitaya and avocado.
- Associated services: Fresh logistics and digital technologies for the agricultural sector.
Eduardo García He emphasized that this support is vital to consolidate their market position and explore new clients, "especially within the current European context, with the threat posed by both the agreement with Mercosur such as the proposal of Marco Financiero Plurianual".
Business agenda with major German distributors
The trade mission includes high-level meetings with key players in European distribution. Among them is the group Keuthmann, a leader in fresh produce with facilities in Berlín y Hamburgo, and the group FrutaniaThis latter company already strengthened its ties with the archipelago after a reverse mission carried out in June 2025, where they visited farms in Gran Canaria, Tenerife y La Palma.
Key points and frequently asked questions about Canary Islands participation
What are the main target markets for Canary Island fruits at this fair?
The sector seeks to strengthen its exports mainly to the countries of northern and central Europe, leveraging its network of contacts in the wholesale and retail market of Alemania.
What threats does the Canary Islands' primary sector face in the European context?
Producers and the regional government are expressing concern about the potential impact of the trade agreement. UE to Mercosur and the new programming of Marco Financiero Plurianual.
How important is Fruit Logistica for foreign trade?
Founded in 1993, it is considered alongside Fruit Attraction one of the world's leading forums for the sector, covering everything from fresh produce to machinery and digital technologies for the supply chain.
