The Spanish company Cobee begins its international expansion and lands in Portugal

 

cobee, the digital platform that allows you to manage employee benefits in a flexible and fully automated way, begins its international expansion after two years of experience in Spain. The company reaches Portugal with the aim of continuing to make life easier for employees and achieving a positive impact on them and on companies through its proposal. Cobee's product focuses on the digitalization and simplification of processes, eliminating intermediaries and centralizing management.

 

The fintech lands in the neighboring country after detecting the need, on the part of employees, to have a personalized remuneration package. With the arrival of Cobee, they will be able to count on a flexible and digital benefits plan that allows them to consume their benefits when and how they want. For their part, companies will find in Cobee a tool that motivates and pleases their workers, without this entailing a considerable increase in the administrative burden of HR.

 

 

The company has already conquered companies of different sizes and sectors such as Línea Directa, Codere, Mr. Jeff, Booking, Tripadvisor, WPP, PwC or Glovo

 

 

La Cobee platform It has very defined product characteristics: 100% digital and accessible, bringing together all the benefits in a single technological and intuitive platform; exhaustive control of these through a secure App and a card; and, automation of processes without the need for intermediaries or third-party suppliers. All this focused on making the employee the owner of their compensation.

 

This way of offering benefits has already succeeded in Spain. Since its creation in 2018, the company founded by Borja Aranguren and Daniel Olea has achieved a capital injection of 2,1 million euros with investors such as Speedinvest, Target Global and business angel, Chris Bouwer (co-founder of the Adyen payment platform). Cobee already has the trust of important companies from different sectors and sizes: Línea Directa, Codere, Mr. Jeff, Booking, Tripadvisor, WPP, PwC or Glovo are just some of them.

 

“Cobee aspires to break with what exists and what is established. We are nonconformists and disruptive in a market that has remained the same in the last 20 years. Taking this leap towards internationalization means going one step further and an opportunity to continue working day by day on well-being; of both companies and employees,” highlights Borja Aranguren, CEO and co-founder of Cobee. “Workers are accustomed to dispersed compensation plans, we have managed to adapt our offer to their needs, achieving up to 70% of the staff's adherence rates to business benefit plans. Our intention with this first expansion is to match these results by offering a new concept in terms of the way the benefits are consumed,” he adds.