The Forum of Renowned Spanish Brands will manage La Tienda: Brands of Spain Shop at Expo Dubai 2020

The Forum of Renowned Spanish Brands (FMRE) will manage The Store: Brands of Spain Shop, the commercial space of the Spanish Pavilion at Expo Dubai 2020. This space is conceived as an extension of the visitor's experience at the Pavilion, allowing them to discover and buy some of the most relevant Spanish brands. As in the rest of the Pavilion, the common thread of the store is sustainability and will be divided into two spaces, one dedicated to gastronomy and the other to fashion and accessories brands.

 

 

For the management of the store, the FMRE has the strategic support of a technological partner with extensive experience in the world of retail (MODDO), as well as with a local partner, Al Ghurair Investment, a leading family conglomerate in UAE, with more than 28.000 employees and businesses in different sectors.

 

In the Store you can find products from companies Acesur (with the La Española and Hacienda Guzmán brands), Adam Foods (Artiach, Cuétara and Granja San Francisco), Adolfo Domínguez, Aristocrazy, El Ganso, Hijos de Rivera (Estrella Galicia 0,0 and Cabreiroá), Natura Bissé, Tendam (Pedro del Hierro, Springfield and Women'secret), TOUS, UNOde50, Torrent Olives (with the brands Torrent 1898, Oliva Clan, The Coolives), Alma in Pena, Ambientair, Gulius, Lola Casademunt, Palacio de Oriente, Pimentón La Chinata, Roberto Verino, Starlite and Virginias.

 

 

Under the umbrella of sustainability, which will be the central axis of the entire Pavilion, the common thread of the store is ingenuity and creativity and will be divided into two spaces, one dedicated to gastronomy and the other to fashion and brands. complement

 

 

All these brands will take advantage of this incomparable framework to boost their penetration and recognition in the Gulf countries. It is estimated that more than 2,5 million visitors with high purchasing power will pass through this emblematic commercial space throughout the 6 months that it will be operational. Expo Dubai.

 

The Store, which can also be accessed online, will thus become a great showcase of Spanish brands in one of the regions of the world of greatest interest to our companies and thanks to this space the Spain brand will benefit from the image of excellence associated with our brands.

 

In addition to the presence of the brands in the store itself, various activities will also be organized from the Brand Forum in the Spanish Pavilion, managed by Spanish Cultural Action (AC/E), -the public company responsible for the presence of Spain in the Universal and International Exhibitions–, related to fashion, design and gastronomy, which will encourage traffic through the Pavilion and store sales.

 

It is estimated that more than 2,5 million visitors with high purchasing power will pass through this emblematic commercial space throughout the 6 months that Expo Dubai will be operational.

 

This is not the first time that the Renowned Brands Forum has managed this type of action; it already did so in 2010, successfully managing the multi-brand store in Spanish Pavilion at the Shanghai Universal Exhibition Under a pioneering model, it served to support the commercial interests of Spanish companies in the area. This model was a complete success both in the number of attendees and in turnover, receiving more than 2 million visitors and adding sales of more than 1,3 million euros.