The Forum of Renowned Spanish Brands (FMRE) will manage this phygital store with the support of Moddo-Avelon and the local partner Al Ghurair Investment.
Moddo-Avelon has been chosen as a technological partner for the development of La Tienda: Brands of Spain Shop, commercial space Spanish Pavilion, which will have more than 20 national brands and where you can enjoy a unique and innovative shopping experience.
El Forum of Renowned Spanish Brands (FMRE) will manage this space conceived as an extension of the visitor's experience at the Pavilion, allowing them to discover and buy some of the most relevant Spanish brands. The Store will be divided into two spaces, one dedicated to gastronomy and the other to fashion and accessories brands.
El FMRE has the strategic support of Moddo-Avelon as a technological partner with extensive experience in the world of retail, as well as a local partner, Al Ghurair Investment, a leading family conglomerate in UAE, with more than 28.000 employees and businesses in different sectors.
Moddo-Avelon has developed point of sale technology, the RMS and e-commerce from the store www.brandsofspainshop.com, creating a unique shopping experience for the pavilion's physical store. Your own mobile sales and payment tool APOLLO It allows the sales force to have access to the store and warehouse catalog in real time, serving customers without leaving them. In this way, customers make the payment at the moment, but decide if they prefer their purchase to be sent to their hotel or to their home, allowing the MODDO that is sent both from the store itself and from the warehouses of Al Ghurair Investment.
Spanish fashion and lifestyle will be represented by Adolfo Domínguez, Aristocrazy, El Ganso, Natura Bissé, Tendam (Pedro del Hierro, Springfield and Women'secret), TOUS, UNOde50, Alma en Pena, Ambientair, Lola Casademunt, Roberto Verino and Starlite .
Moddo-Avelon's integrative and omnichannel technology once again connects Spanish brands in the Spanish Pavilion Store and in its marketplace during Expo Dubai
In La Tienda you can also find gastronomic products from Spanish companies. Acesur (with the La Española and Hacienda Guzmán brands), Adam Foods (Artiach, Cuétara and Granja San Francisco), Hijos de Rivera (Estrella Galicia and Cabreiroá), torrent olives (with the brands Torrent 1898, Oliva Clan, The Coolives), Gulius, Palacio de Oriente, Pimentón, La Chinata and Virginias.
Moddo technology was also present in the multi-brand store at Spanish Pavilion at the 2010 Shanghai World Expo, promoted by the Renowned Brands Forum and under a pioneering model that received more than 2 million visitors and added sales of more than 1,3 million euros.











