The consulting firm will be in charge of developing the strategy and managing relationships with tour operators and travel agents in Spain, increasing knowledge of Qatar and positioning it as a final destination.
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Qatar Tourism is committed to strengthening its position in the Spanish market and appoints Newlink Spain as a representation agency in the tourism sector. The consulting firm, with more than 25 years of experience in the sector, will be in charge of developing the strategy and managing relationships with tour operators and travel agents in Spain, increasing knowledge of Qatar and positioning it as a final and stopover destination, through training, promotion and collaboration agreements with various stakeholders.
Although Qatar is experiencing one of its most exciting moments and expects to receive more than a million visitors during the FIFA World Cup Qatar 2022TM, Qatar Tourism's strategy goes beyond the tournament and focuses on boosting travel with the goal of welcoming more than six million visitors a year by 2030. This will make Qatar in the destination with the fastest growth rate in the Middle East.
Berthold Trenkel, Director of Qatar Tourism Operations, assures: "We are very satisfied to take this step in the Spanish market and we could not be in better hands. Qatar is one of the safest and most cosmopolitan destinations in Middle East, rich in art, culture and tradition, and we are sure that Spanish travelers will be delighted with everything the country offers."
María de Pereda, Senior Vice President of Tourism at Newlink Spain, adds: “Consolidating and expanding our collaboration with Qatar Tourism is great news and recognition. We are very happy to be able to accompany the destination in its commitment to the Spanish market and its relationship with the tourism industry. “Qatar has a lot to offer Spanish travelers and together we can generate valuable connections that allow the sector to fully discover the destination.”
In addition to a wide range of tourist attractions, Qatar has a world-class hospitality industry, with a large number of openings in 2022 and continuing in the first quarter of 2023. These will increase Qatar's attractiveness to travelers and enhance the experience of visitors, as Qatar Tourism continues its mission to convert the country into a leading destination worldwide. It is worth highlighting its great connectivity with the world thanks to being a hub of operations for Qatar Airways, recognized as the "Airline of the Year" at the 2022 awards Skytrax World Airline Awards.
Newlink Spain It has been working as a communications and public relations agency for Qatar Tourism since October 2021, promoting the destination among the media in Spain both through its global campaigns and developing local campaigns adapted to the interests of Spanish travelers.
