Meliá Hotels International announces 4 projects during Fitcuba

 

Meliá Hotels International continues to strengthen its presence in Cuba and it does so with the commitment to improve the value proposition of the destination, introducing new brands and lifestyle concepts that seek to elevate the customer experience to a higher level.

 

The group has shown its intentions this week in Fitcuba - the fair for tourism professionals - where its Vice President and CEO, Gabriel Escarrer, has announced the new projects of the company, which is consolidating itself as the leading hotel chain in the country and in the Caribbean.

 

“We have no doubt that Cuba will return to pre-crisis levels and will be in better conditions than ever,” he says. run away -. Therefore, it is essential for us to continue improving our portfolio of hotels on the island, promoting new quality experiences in accordance with an increasingly demanding demand."

 

At the end of 2022, international visitors grew 4,5 times compared to 2021 and it is estimated that this year the volume of tourists will reach 3,5 million. In this context, Meliá Trinidad Peninsula It will open next fall and will be the first five-star hotel in the colonial town of Trinidad - declared by the UNESCO Cultural Heritage of Humanity - as a faithful reflection of Meliá's commitment to creating state-of-the-art luxury hotels. Located a few minutes from the city and the natural park TCollantes operas, the hotel is the perfect starting point to discover one of the most charming regions of Cuba. It extends at the foot of María Aguilar beach, on the peninsula of Ancón, with spectacular views of the waters of the Caribbean and the mountains of the Escambray. It has more than 400 modern rooms, some of them with direct access to the pool.

 

In addition, the new Meliá Trinidad Península and Sol Caribe Beach debut this season on the island, which expects to reach 3,5 million tourists in 2023

 

The Level area, the brand's superior concept Meliá Hotels & Resorts, It is a private space for those who seek to enjoy the exceptional, with extra services and personalized attention. A true oasis of luxury within the hotel. Meliá Trinidad Peninsula is the ideal option for families and couples visiting one of the quintessential destinations in Cuba, but also for groups and weddings, thanks to its excellent facilities and services, which include a wide gastronomic offer, kids' club and games area, an extraordinary YHI spa, business center, multiple rooms for events and a varied offer of entertainment and sports activities, such as diving and windsurfing, to make the most of the warm waters of the Caribbean .

 

On the other hand, Sol Caribe Beach is the new hotel in Meliá in Varadero, which has just opened its doors. On the beachfront and with easy access to the urban center and shopping areas, this hotel has been specially designed for families, where any member of the tribe will find the proposal that best suits their needs. Its rooms are colorful and inspiring and its All Inclusive dining experience is made up of multiple proposals. But, above all, adults and children are guaranteed fun at the hotel, thanks to its entertaining entertainment program: themed shows, educational games, competitions, dance classes and a multitude of sports activities on the beach. Additionally, the hotel is just 5 km from Varadero Golf Club, an 18-hole golf course.

 

In addition, Escarrer has announced 4 other projects for the island that will begin operating this year under the company's portfolio.

 

The first of them will be the INNSiDE Havana Cathedral, a completely new 50-room hotel that will mark the entry of INNSIDE by Meliá in the capital, one of the group's lifestyle brands, where the most adventurous travelers will find an affordable proposal adapted to their spontaneous, informal and creative lifestyle. The hotel, located in the central cathedral square, aims to connect the traveler community with the city and be part of their discovery experience.

 

The second will be the known Hotel Plaza de La Habana, with 188 rooms. The iconic hotel opened in 1909, famous for its neoclassical architecture and triangular floor plan, will join the exclusive portfolio of The Meliá Collection, the group's youngest luxury brand, which includes the most unique and charismatic hotels in the portfolio, strongly connected to the destination where they are located. In this way, the hotel will retain its traditional flavor while incorporating the luxury services and attention demanded by the most demanding and experienced clients.

 

Also in Havana, the company will assume the management of the historic Hotel Seville, located next to Paseo del Prado. This property, a symbol in the heritage city, joins the Affiliated by Meliá network and has 178 rooms, a suggestive gastronomic proposal and multiple spaces that will provide its guests with indelible memories of their time in the Cuban capital.

 

Finally, in Holguín, Meliá will manage the hotel Turquoise Sun Beach, a 531-room accommodation located in the middle of a magnificent natural landscape, on Yuraguanal beach. Its design simulates a Spanish hacienda from the late XNUMXth century and stands out for its comfortable rooms and dining options. Its waterfall pools provide a unique experience in this beautiful destination in Eastern Cuba.