The event is taking place in the city of Zurich and seeks to bring wines from Castilla-La Mancha closer to a market that, despite its small size, is known for its high levels of consumption of quality wines.
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The Institute for Foreign Promotion of Castilla-La Mancha (IPEX) has organized a prominent wine presentation in Switzerland, which has the participation of 11 wineries from the region.
The initiative consists of two parts. In the first, a tasting room was held "grand tasting", where the wineries have held business meetings with Swiss importers for three hours. The second part consisted of a paired dinner, where a wine from each participating winery was offered, creating a unique gastronomic experience.
Switzerland, which ranks eighth in the world in wine consumption, with a per capita consumption of 34 liters per inhabitant per year, represents an attractive market for the wineries of Castilla-La Mancha.
In 2021, the total annual consumption of wine in Switzerland surpassed 330 million bottles, of which approximately one third were produced locally. This high level of demand, combined with the growing interest in quality wines, has motivated wineries in Castilla-La Mancha to explore new business opportunities in this country.
