The Spanish fashion brand has stepped up its international expansion, with notable growth in Portugal. Over the past four years, the company has increased its sales network in the country by 54%, reaching a total of 21 stores.
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Adolfo Domínguez continues to consolidate itself as a benchmark brand in the Portuguese market. In the last eight months, the firm has opened two new stores in Aveiro and Matosinhos, thus expanding its presence that already covers key cities such as Lisbon, Porto, Cascais and FaroIn addition, its products are available in all El Corte Inglés stores in the region.
Portugal has become the second most important international market for Adolfo Domínguez, only surpassed by Mexico, where the brand has 134 points of sale.
The internationalisation strategy is essential for the group's growth, with 60% of its stores located outside Spain.
Anabel Rua, corporate director of Retail for the Adolfo Domínguez group, highlights: “Portugal is a very special market for us, with which we have been connected since our arrival 20 years ago. Today, we have around fifty professionals in the country and we continue to meet new clients every day.”
Strategic and sustained expansion reinforces Adolfo Domínguez's competitive position globally while it continues to explore new opportunities to strengthen its international presence.
