The Spanish Chorizo Consortium has launched an ambitious three-year campaign, "It's Chorizo, It's Fun," with the aim of consolidating the presence of authentic Spanish chorizo in the British market. With an investment of €413.400 and support from European funds, the initiative seeks to highlight the versatility and unique flavor of this culinary product, while strengthening its image in other key European markets.
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With the aim of expanding horizons and bringing the unique flavor of Spanish chorizo to a wider audience, the Spanish Chorizo Consortium has launched its latest campaign: "It's Chorizo, It's Fun"This initiative, which will run until 2027, is specifically designed to appeal to British consumers, who are the main destination for products with the label. #SpanishChorizo.
The bell, supported by European funds, is structured around a comprehensive strategy that encompasses both the digital and culinary worlds. In the digital sphere, numerous promotional activities will be carried out through social media, with the collaboration of renowned content creators specializing in gastronomy. influencers They will be responsible for showcasing the versatility and unique flavor of Spanish chorizo, inspiring Britons to incorporate it into their recipes.
In addition, the campaign includes the implementation of events and workshops in Spanish restaurants certified in the United KingdomThese culinary spaces will become embassies of Spanish flavor, where diners can taste and learn to cook with chorizo, discovering its many culinary possibilities.
The Consortium also strengthens its presence in key international markets, with operations in France, Germany, Belgium and the Netherlands.
"Our goal is to make a significant promotional effort to bring Spanish Chorizo into a wide range of British kitchens, highlighting its versatility and authentic Spanish flavor," he said. Alejandro Álvarez-Canal, managing director of the Spanish Chorizo Consortium.
In parallel with this campaign in the United Kingdom, the Consortium continues to strengthen its presence in other key international markets. Thanks to the renewal of its annual agreement with ICEX Spain Export and Investments, promotional actions will be carried out in France, Germany, Belgium and the Netherlands.
These initiatives will focus on the B2B channel, with a presence in the retail sector, as well as on collaborations with specialized food media outlets and charcuterie and gastronomy schools. The goal is to train charcuterie makers and chefs, imparting their knowledge and passion for Spanish chorizo.
The Consortium will also be present at some of the most important international trade fairs in the sector. Following its participation in IFE London In March, he plans to go to Speciality & Fine Food Fair (SFFF) London and ANUGA in Cologne (Germany).
The Spanish Chorizo Consortium is an association that brings together leading companies in the Spanish meat sector, all of them experts in the production and export of chorizoIts main objective is to guarantee the production and marketing of authentic, high-quality Spanish chorizo.
Its partners include renowned companies such as Boadas 1880 (Girona), Carchelejo Sausages (Jaén), Coren (Ourense), Costa Food Group (Huesca), Diaz Delicatessen (Salamanca), Emcesa (Toledo), Galar Sausages (Navarra), Goikoa (Navarra), La Selva (Girona), La Hoguera Sausages and Hams (Soria), Iglesias Meat Industries (Salamanca), Miguel España e Hijos (Toledo), Martinez Somalo (La Rioja), Palcarsa (León), Tello Meat Industries (Toledo), Noel Alimentaria (Girona) and Rodriguez Sausages (León).
