The GO Group, a leader in the influencer marketing sector in Spain, has announced its ambitious growth plan, which includes new strategic acquisitions and the recent opening of a division in Barcelona to boost influencer marketing among clients such as Casio, Nestlé, and Bershka.
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The company has set the goal of achieving a turnover of 20 million euros in the coming years, thus consolidating its position as key player in the dynamic ecosystem of digital talent.
This roadmap is based on a services and markets diversification strategyA significant step in this direction was the acquisition in 2023 of Tkers, a leading platform for content creators in TikTok, which gave the group one of the strongest influencer portfolios in the sector. This transaction boosted 15% growth in Grupo GO's revenue last year, exceeding €14 million.
Now, the group is taking a new direction with its arrival in Barcelona, establishing a branch focused on the local market and sectors with a strong connection to influencer marketing, such as food, beauty, tourism, automotive, and fashion. The new division already has renowned clients such as Casio, Nestlé and Bershka, which underlines the potential of this new square.
Leading the team in the Catalan capital will be Paula Oliver, professional with experience in companies such as ISDIN and Freshly Cosmetics, both also clients of the GO Group. Oliver will be responsible for leading business development in this strategic region.
In its commitment to diversification, Grupo GO has also launched The Line, a representation agency focused on unique digital profiles with a distinctly creative approach. This new unit seeks talent with aesthetic sensitivity and a deep understanding of digital language, capable of connecting with niche audiences and delivering campaigns with greater authenticity.
dove miranda, CEO of Grupo GO, stated: “With this approach, we aim to consolidate ourselves as a comprehensive operator in the digital talent space, combining organic and corporate growth to scale our value proposition in a changing market.” The expansion to Barcelona and the creation of The Line are strategic moves that reinforce Grupo GO's commitment to innovation and leadership in the influencer marketing sector.
