A delegation of four Asturian companies, led by the Foreign Promotion Society of the Principality of Asturias (Asturex), is on a high-impact trade mission to South Africa and Madagascar from April 7 to 11.
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With an eye on strengthening commercial ties and exploring new business avenues, Asturex has organized a multi-sector trade mission which is bringing representatives from four prominent Asturian companies – Tresa, Valle, Ballina and Fernández Elevators (El Gaitero Group), HICASA and Temper Energy International – to South Africa and Madagascar. The primary objective of this event, which will run until next Friday, is to facilitate personalized business meetings and showcase Asturias' industrial and technological potential to key players in both markets.
The choice of South Africa and Madagascar as destinations for this mission is no coincidence. South Africa, recognized as the most advanced and diversified economy on the African continent, presents itself as a market with vast opportunities, especially in strategic sectors such as energy, infrastructure development, and industry in general. The notable 58% increase in Asturian exports to this country over the past year is a clear indicator of the fertile ground it offers for companies in the region.
On the other hand, Madagascar It is emerging as a market with considerable potential in specific sectors such as iron and steel smelting, the food preparation industry, paper and cardboard production, the fuel sector, and metal manufacturing. The mission seeks to identify and capitalize on these opportunities, facilitating the entry and growth of Asturian companies in this emerging market.
During their stay in both countries, representatives of Asturian companies will participate in a series of business meetings carefully designed to fit their specific profiles and needs. These bilateral meetings seek to generate synergies, establish lasting business contacts, and forge agreements that boost the internationalization of participating companies.
In addition to the intense commercial agenda, Asturex has scheduled a parallel institutional agenda. This aspect of the mission focuses on presenting the potential of the Asturian business community to various local government and business entities. The objective is to showcase the quality, innovation, and competitiveness of the region's companies, as well as to explore possible long-term collaborations and strategic alliances.
The Asturex trade mission to South Africa and Madagascar is part of the global strategy of the society of Sekuens Group for the support of the internationalization of the Asturian companyThis initiative underscores the importance of strengthening trade relations with markets that offer high growth potential, thus facilitating the international diversification of Asturian companies and strengthening their position on the global stage. The results of this mission will be crucial for evaluating the impact of these initiatives and defining future expansion strategies on the African continent.
