The Madrid Chamber of Commerce, Industry and Services has focused on Jordan as a market with a promising future for Spanish companies. At a recent international conference, which included the participation of the Jordanian ambassador to Spain, the growing business and investment opportunities offered by the Middle Eastern country were analyzed.
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Jordan's economy is one of the most dynamic and open in the Arab world. Driven by the revival of tourism, strengthened regional trade, and a significant increase in foreign direct investment, its Gross Domestic Product (GDP) is estimated to experience a growth of 2,9% in 2025, according to data from the International Monetary Fund (IMF).
Given this situation, the event organized by the Chamber of Madrid sought to connect directly to Spanish and Jordanian companies, exploring Jordan's strategic advantages. Its key geographic location and government policies actively aimed at attracting foreign capital make it an attractive investment destination. This is evidenced by the ambitious development projects underway, valued at approximately €1.200 billion, and its extensive network of Free Trade Agreements with transcendental markets such as United States, European Union and various Arab countries and Türkiye.
elsa saviors, deputy managing director of the chamber, highlighted Jordan's growing role as a trade partner for Spain. "It stands as an important trading partner for Spain, and a testament to the positive bilateral relations between the two countries is that our trade transactions have doubled in recent years," she stated. Recent data supports this assertion, with a 30,4% increase in Spanish exports to Jordan between January 2024 and January 2025, reaching a value of €30 million.
Beyond its favorable economic situation, Jordan is immersed in an ambitious agenda of structural reforms with the support of institutions such as the IMF and the World BankIn the technological field, the country stands as a leader in the production of digital content in Arabic within the region. MENA, generating more than 75% of the total. Its capital, Amman, has established itself as a regional hub for startups and technology companies, driven by significant investments in STEM (science, technology, engineering, and mathematics) education.
Aware of the potential and challenges of the Jordanian market, elsa saviors He stressed the importance of the event to strengthen trade ties between the two countries. In this regard, he announced the start of the process of a collaboration agreement between the Madrid Chamber of Commerce and the Jordan European Business Association, with the aim of promoting and consolidating these bilateral relations.
The meeting was attended by the prominent Jordanian ambassador to Spain, Raghad AlSaqqa, the International Director of the Spanish Chamber of Commerce, Jaime Montalvo, the commercial attaché of the Economic and Commercial Office of Spain in Jordan, Victor José Suanzes, the president of the Jordan European Business Association, Ali Murad, and a Jordanian business delegation.
Initiatives like this event, promoted by the Madrid International Chamber of Commerce, are essential tools for Spanish companies to explore new frontiers and take advantage of promising international business opportunities.
