The premium fruit and vegetable brand SanLucar has signed a strategic alliance with Sun World®, a global leader in varietal innovation, for the development and export of new varieties of table grapes and other species in Ecuador. This agreement marks a significant milestone in SanLucar's global expansion and reinforces its commitment to innovation and sustainability in agricultural production.
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SanLucar, recognized for its offer of high-quality fresh products, has strengthened its international presence through an exclusive production and export agreement with Sun World®. This collaboration focuses mainly on the development of new varieties of table grapes, as well as in other species and varieties cultivated in Ecuador.
The signing of this agreement represents a crucial step for SanLucar, which has spent years establishing a sustainable and efficient agricultural model in the South American country. Thanks to this partnership, SanLucar will be able to combine its vast experience in production, development, and marketing with privileged access to Sun World® genetic material. This integration of a vital phase of the production chain underscores the company's commitment to maximum quality and innovative solutions in the fruit and vegetable industry.
With the additional expansion into Ecuador, this plan adds to the already consolidated production origins in Europe, Africa and other international markets.
A highlight of the agreement is that it will allow SanLucar not only to grow these varieties on its own farms, but also sublicense to other powerful producers within the framework of collaborations. This strategy opens a new chapter for the fruit industry, especially in Ecuador, by offering opportunities for joint growth and sustainable development.
The expansion into Ecuador complements SanLucar's already established production origins in Europe, Africa and other international marketsThis ensures that the company can continuously offer fruit of the best quality to its customers around the world, guaranteeing consistency, sustainability and year-round availability.
Armin Rehberg, CEO of SanLucar, emphasized the importance of this partnership: "At SanLucar, we firmly believe that varietal innovation and sustainability must go hand in hand. Collaborating with Sun World® not only strengthens our position as market leaders, but also allows us to offer our consumers premium fruits that stand out for their flavor and are grown in harmony with people and nature."
This agreement underlines SanLucar's path towards a responsible, innovative and high-quality agriculture, reaffirming its position as a benchmark in the global fruit and vegetable sector.
