Canarian companies in the food and packaging sector continue to consolidate their presence in Senegal, a rapidly expanding market. A trade mission, organized by Proexca and in collaboration with Asinca, has arrived in Dakar to participate in the Senefood & Senepack 2025 trade fair, the most important event for the sector in West Africa.
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The main objective is to promote the exports of Canarian products, take advantage of the favorable perception of Spanish products and offer innovative solutions tailored to local needs.
The Canary Islands delegation will benefit from individualized meeting agendas, meticulously prepared by a Spanish consultancy firm specializing in Senegal, under the coordination of Martín Déniz, delegate of the office of Proexca in the African country. This strategy seeks to maximize business opportunities for participating companies.
Senefood & Senepack: A Strategic Hub for African Trade
The Senefood & Senepack trade fair has established itself as a key meeting point for decision-makers, industrialists, distributors, and manufacturers. The event promotes networking, foreign investment, and commercial exchange in sectors vital to the region's economic development. With a growing number of exhibitors and visitors at each edition, the fair offers a space for conferences and technical presentations, facilitating the exchange of knowledge and the identification of new business opportunities.
Senegal is positioned as a strategic gateway to the African Continental Free Trade Area (AfCFTA) already the member countries of the ECOWAS/ECOWAS, consolidating its role as a hub for international companies interested in the African continent.
A Booming Market Driven by Demographic and Economic Growth
With an estimated population of 19.2 million by 2025 and a young demographic, Senegal has a rapidly expanding agri-food market. This growth is driven by a growing young, urban population and an emerging middle class, especially in the capital, Dakar.
Senegal is the second largest economy in the West African Economic and Monetary Union (WAEMU). The International Monetary Fund (IMF) projects robust Gross Domestic Product (GDP) growth of 8.4% for 2025, driven primarily by the start of oil and natural gas production in offshore projects such as Sangomar and Greater Tortue Ahmeyim.
This favorable context has generated a growing demand for quality processed food products. The Canary Islands' participation in 2024, with five companies promoting products such as flour, confectionery, chocolate, coffee, and packaging solutions, was a success, prompting the decision to repeat the mission in 2025, demonstrating the interest and capacity of Canary Islands companies to meet the needs of the Senegalese market.
