The Principality of Asturias Foreign Promotion Society (Asturex), part of the Sekuens Group, has taken a significant step in its internationalization strategy by incorporating Egypt, Greece, and South Africa into its Foreign Network. This strategic expansion seeks to intensify support for Asturian companies in their search for new opportunities in global markets.
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With these additions, the Asturex Outdoor Network now covers more than 80 markets, providing specialized technical assistance covering various regions of the world. The inclusion of Greece, in particular, will put a special emphasis on the food and beverage sector, an area identified with notable potential for Asturian products.
Approved consultants at these new locations will offer a full range of essential services to facilitate the entry and development of companies in these markets. Among the featured services are the Search and selection of business contacts, organization of personalized work agendas, contact tracking, access to detailed information on the local market and logistical support for participation in trade fairs and events.
This expansion reiterates Asturex's commitment to being a fundamental catalyst in the process of business internationalization, offering comprehensive support to Asturian companies seeking to expand their operations and consolidate their presence in these emerging and strategic markets.
