Cantabria deploys its gourmet arsenal in Brussels to boost exports

 

This event seeks to open the doors of European market to the products good gourmet food of the region, within the framework of the I Community Internationalization Plan.

 

The initiative, which marks its first edition, has the strategic support of the Food Quality Office of Cantabria (OCAS) and the Cantabrian Government Office in Brussels. The meeting is designed to be a high-impact platform with exhibition and tasting of productsa whirlpool bath, live cooking show and an essential day of networking with international companies.

 

Ambassadors of Cantabrian Flavor

 

A prominent delegation of Cantabrian companies will act as ambassadors of excellence. good gourmet foodAmong them are well-known names such as Anchovies from Santoña, Dougall's – Craft Beers from Cantabria, El Capricho Preserves, Castreña Canning Factory, La Ermita, Siderit Distillery, San José Oven, Olio Viridi, Javier Campo Cheese Factory, Alía Oils, the consortium Santander Fine Food and Cantabria Cheese Association, which represents 35% of the region's cheese factories.

 

The event will take place in the Excellis Centre Brussels, a specialized trade fair and hub for the sector, which houses the Horeca association of Belgium and the editorial office of the magazine Horeca Magazine.

 

A large group of people is expected to attend. high-end buyers, including importers good gourmet food, companies of cash & carry, HORECA sector (hotels, restaurants and cafes), large-scale distribution, chefs, specialty stores and food journalists, ensuring direct visibility to key marketing channels.

 

Internationalization Strategy: The Role of Belgium

 

The choice of Belgium as the venue is no coincidence. The country, with nearly 12 million inhabitants and a high GDP per capita, is a highly internationalized and open market that values ​​quality and innovation. In addition, it is positioned as the second largest importer of Spanish products in the world per capita, second only to Portugal, which underlines the strong affinity of the Belgian consumer for Spain's offerings.

 

SODERCAN, as a development and foreign promotion agency, underlines its commitment to the international expansion of Cantabrian companies through promotional missions and activities. In the agri-food sector, this work is closely coordinated with ODECA, which oversees quality labels (PDO, PGI) and promotes the brand. 'It tastes like the North', ensuring that Cantabrian specialties achieve worldwide recognition.