Madrid-based insurtech Insurama was one of the featured companies at InsureTech Connect (ITC) Las Vegas, the industry's leading global forum, where it presented its innovative end-to-end solution. This model seeks to transform the embedded insurance industry by integrating protection directly into the consumer purchasing experience in the Latin American and European markets, with a growth ambition that puts it at €80 million in premiums by 2026.
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Insurama's value proposition focuses on insurance solutions simple, fast and fully integrated in the consumer lifecycle. Its 100% proprietary technology platform allows retailers, banking entities or insurance companies offer coverage directly from their digital channels or physical points of sale, in a completely online y without bureaucratic procedures.
Sergio Balsa, co-founder of Insurama, emphasized the company's mission: "We want to be a disruptive bridge to create a symbiotic ecosystem between insurers, brokers, retailers and the end customer by building solutions to protect their most valuable assets, designed and customized for the customer and with an experience that exceeds their expectations."
The executive highlighted the ability of his technology to allow the immediate hiring of protections adapted to each person. "from the same place where you buy your cell phone, laptop, or physical goods".
The company presents its proposal to integrate insurance into the purchasing experience at ITC Vegas, with 100% digital technology and expansion in Latin America and Europe.
A Global Growth Strategy with a Focus on Latin America
Founded in 2018, Insurama has quickly positioned itself as one of the startups most relevant in the insurtech ecosystem Spanish. Currently, it operates in More than 10 countries, with a portfolio exceeding 500.000 customers and a network of 30 international partners. The company expects to reach 50 million euros in premiums by 2025, with the expectation that 50% of that volume will come from the Latin American market. The goal is extended to €80 million by 2026.
The flexibility of its development model, based on technology plug & play, allows you to launch new insurance products in less than a month, a key differentiating factor in a sector that is traditionally characterized by its slowness.
During the panel "Embedded Insurance: Powering B2B2C Growth in LatAm" in Las Vegas, the insurtech He stressed the enormous potential from the Latin American market, where a large proportion of consumers still lack insurance for their technological devices and goods, despite the boom in e-commerce.
Insurama already collaborates with major regional partners, such as Falabella and Pacífico Seguros, offering protected purchase insurance, extended warranties, and coverage against damage or theft, all manageable through an app. "Latin America is a key region for advancing the personalization of digital insurance. Our goal is to offer new consumers simple, accessible coverage tailored to their lifestyle, complementing traditional insurance offerings," said Balsa.
The Seal of Spanish Insurance Innovation
Insurama's product diversification includes coverage for mobile phones, electronics, automobiles, and shopping. online, characterized by being customizable and without deductibleIts international success reinforces the dynamism of the insurtech ecosystem in Spain, which already includes more than 250 companies and a turnover exceeding €100 million. "Spain is demonstrating that it can also export technological innovation in insurance," concluded Sergio Balsa, reaffirming the company's commitment to growing from its base in Madrid. "consolidating a model that simplifies insurance and brings it closer to people's real lives".
