DHL eCommerce launches the first edition of its "Business Edition" 2025 Trends report, surveying 4.050 companies across 19 markets. The study reveals that the accelerated adoption of Artificial Intelligence, the rise of sales through social platforms, and the growing importance of logistics and sustainability are the pillars on which companies are scaling and achieving success in an omnichannel and increasingly international environment.
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The ecosystem of E-commerce global is experiencing a unprecedented transformation, driven by technological innovation and changing consumer expectations. This is reflected in the DHL eCommerce "Business Edition" report, which offers a detailed overview of the strategies retailers in Europe, the Americas, and Asia-Pacific are adopting to thrive in the digital environment.
One of the most remarkable findings is the rapid rise of the Artificial Intelligence (AI)Nearly half of the companies surveyed are already integrating AI into their operations, a figure that rises to 61% among B2B retailers. Key applications focus on the customization of the shopping experience, the content generation and the improvement of customer service, which underlines the role of technology in the improving efficiency and loyalty.
In parallel, the social commerce emerges as a fundamental sales channel. An impressive 87% of companies maintains an active presence on social networks, with TikTok e Instagram leading the acquisition and sales strategy. The report highlights that the 76% of retailers anticipates significant growth in sales generated through these platforms over the next five years, confirming that "if online businesses aren't where their customers are, they're nowhere."
La sustainability has transcended from being an option to becoming a business imperative. The 85% of companies considers it important, which translates into concrete actions such as reducing plastic use, the implementation of circular models and the resale of products.
AI adoption is gaining momentum: nearly half of companies are integrating artificial intelligence into their operations. Among B2B retailers, usage is even higher, reaching 61%, with key applications including personalization, content generation, and customer service.
El e-commerce It is globalized and logistics is gaining prominence
The success in e-commerce modern implies a sales strategy multichannel and borderless. The 63% of retailers already sells on three or more platforms, with Amazon being the most used (68% of respondents). In addition, international trade is booming: the 64% of retailers makes cross-border sales, a figure that amounts to 88% in large companiesTo simplify this process, companies are using tools such as IOSS registration and EORI numbers, with more than half opting for the Incoterms DDP (Delivered Duty Paid), simplifying delivery and tariff management.
In this context, the Logistics reveals itself as a "hidden hero". The 96% of retailers claims that its logistics offer is decisive to ensure sales, and the 86% stresses that the free delivery and returns are a driving force for improving business figures. Delivery points "Out of Home" are also essential for the 96% of large and medium-sized companies to boost loyalty and sales.
The report also details the rapid evolution of the B2B online, where he 78% of B2B retailers expects sales through its websites to increase, adopting the speed and personalization typical of consumer commerce.
Rise of social commerce: 87% of businesses have a social media presence, with TikTok and Instagram being the leading platforms. 76% of retailers expect social selling to grow over the next five years.
Pablo Ciano, CEO of DHL eCommerce, commented on the study's findings: "This report offers a powerful snapshot of how e-commerce is evolving: from AI-driven personalization and social commerce to the rise of B2B and borderless commerce. These aren't just trends; they're about transformation and the pulse of local and global e-commerce. Businesses are scaling faster, selling smarter, and prioritizing sustainability like never before. At DHL, we're proud to support this momentum, helping retailers deliver quickly, confidently, and responsibly in every market they serve."
Other relevant data include that the Black Friday remains a key date, with the 84% of retailers participating, and that the subscriptions (offered by 52% of companies) are redefining customer loyalty.
