The Ivace+i International organization, affiliated with the Ministry of Innovation, Industry, Trade, and Tourism led by Marián Cano, launched an ambitious reverse mission this week with nine top-tier production companies from the United Arab Emirates, India, and Brazil.
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The work agenda, which will extend throughout the week, was inaugurated this Monday by Ester Olivas, Director General of Entrepreneurship and Internationalization, welcomed the guests. Olivas emphasized that this initiative seeks to "bring together opportunities for the implementation of joint projects" and offer Valencian companies a platform to showcase their potential.
The guest producers, among which are prominent names such as Arab Center Cinema, Emmay Entertainment, Eros International, Maria Farinha Filmes and O2 Filmes, will participate in an intense agenda of b2b (business to business) meetings with Valencian companies.
One of the pillars of the mission is the scouting of film locations. The producers will carry out guided tour guided by emblematic enclaves of the Comunitat, including the City of Arts and Sciences, the historic center of Valencia, the Albufera, locations in Xàtiva, Cotalba and Gandía, the Albarda Garden of Pedreguer and the iconic skyline Benidorm.
Nine production companies from the Emirates, India, and Brazil will develop a full work schedule in the Valencian Community.
A highlight of the visit will be a tour of the City of Light in Alicante, recognized as one of the most modern film studio complexes in Europe, equipped with cutting-edge technology for all phases of audiovisual production.
"This initiative is part of our commitment to the internationalization of the cultural sectors of the Valencian Community," explained Olivas, emphasizing the valuable opportunity it represents for local companies to showcase their capabilities to international producers of this caliber.
The initiative has the support and collaboration of key entities in the regional cultural and tourism ecosystem, such as the Consortium of Museums, Film Valencia, the Costa Blanca Film Commission, the Valencia Film Office, the Valencian Institute of Culture (IVC), Alicante City Council, and the City of Light.
