Andalucía TRADE's strategic boost to the agri-food sector in Colombia, a market with booming consumption capacity

 

La Public Business Agency for Transformation and Economic Development, Andalusia TRADEA successful agri-food trade meeting has concluded in the Colombian cities of Bogotá and Medellín, which took place from October 28th to 30thThe initiative has generated a total of 45 business appointments for the four Andalusian companies —three of them in person and one virtually— with 34 local entities, including importers, distributors, potential business partners and end customers.

 

This action is consolidated as a essential step to strengthen the presence of Andalusia's agri-food offerings in Colombia, a destination considered to be high strategic importance within Latin America. Data from Andalucía TRADE reflects the market's attractiveness, noting that national spending on food in Colombia reached 56.000 million euros in 2024, largely thanks to the recovery of household purchasing power.

 

The interest of Colombian demand, particularly from high-income consumers, is increasingly focused on the quality, origin, sustainability and traceability, factors that They favor the entry and positioning of gourmet Andalusian products or with high added value.

 

The companies participating in this prospecting and business mission came from Cadiz (EMC Foods), Jaen (Vallejo Oils), Malaga (Sigfrido Fruit) and Seville (Oleomonterreal). The products represented on this occasion ranged from olive oil, avocado, almonds and other nuts, even quince, cheeses and olive oil cakesThe agenda was personalized and intensive, and had the direct collaboration of the Andalusia TRADE office in Colombia.

 

This mission underscores Colombia's strategic interest in the internationalization of Andalusian products.

 

Colombia, the fourth largest economy in Latin America

 

According to reports from the public agency, Colombia consolidated its position in 2024 as the fourth largest economy of the region, registering a Gross Domestic Product (GDP) of 417.210 billion dollars. The economic projections are optimistic, with expected growth of between 2% and 3% annually until 2030, at which point it is estimated that GDP per capita will reach $8.005.

 

With an estimated population of 53,5 million inhabitants by 2025Colombia is the third most populous country in Latin America. demographic dataThis, coupled with an expanding middle class, makes the country a particularly attractive market for the Andalusian foreign trade due to its size and its growing consumption capacity.

 

Wide range of opportunities: Meat, oil, wine and more

 

The main consumption categories in Colombia during 2024 demonstrate a great potential for the Andalusian offerMeat and meat products (€10.120 billion), dairy products (€5.125 billion), and bakery products (€2.950 billion) are the most prominent sectors. Andalusia has a presence in all of these sectors. highly competitive offer, which ranges from the Iberian sausages even the cured cheeses and artisanal bread.

 

In addition, they are identified clear opportunities for other star products of the regional gastronomy, such as the olive oil, olives, canned fruits and vegetables, processed foods, sweets, and wineThese products align with the Colombian market trend towards quality and differentiation.

 

The dynamism of trade is solidly supported by the excellent bilateral relations and the Trade Agreement between the European Union and Colombiain force since 2013. This agreement has simplified trade, progressively eliminating duty and reducing non-tariff barriers, which greatly facilitates the movement of agri-food goods.

 

This commercial action by Andalucía TRADE includes co -financing from funds from the European Union, specifically from the ERDF Operational Programme of Andalusia 2021-2027, which provides a community contribution of 85%.

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