ASCER launches “Time of Spain”, the global strategy to position Spanish ceramics

 

 

 

 

The ceramic sector unites its export strength under the "Time of Spain" brand

 

ASCER, in direct coordination with the manufacturing companies, has launched “Time of Spain”A strategic promotional initiative designed to concentrate various commercial and communication activities between the end of February and the beginning of March. The objective is to strengthen the sector's international visibility under the umbrella brand. Tile of Spainconsolidating these dates as an unavoidable reference point in the global calendar.

 

This new platform is born with an inclusive vocation. “Time of Spain” It functions as a common framework that brings together both the sector's collective proposals and the individual actions of companies. According to information provided by the association, the initiative seeks to boost international promotion during a period they consider critical for business decision-making.

 

To make the project operational, specific digital resources have been enabled, including a dedicated website that centralizes information by company, offers a detailed search engine, and presents a unified calendar of activities. This infrastructure is complemented by an active outreach campaign on social media and in the press.

 

Reverse missions and institutional agenda: the support of ICEX and IVACE

 

One of the fundamental pillars of this strategy is public-private collaboration to attract key influencers. Within the framework of “Time of Spain”Several reverse missions will be carried out with the institutional support of ICEX - Spanish Institute for Foreign Trade e IVACEThese actions will bring international press and strategic distributors from priority markets such as the United States and the United Kingdom to Spain.

 

In addition to the commercial aspect, the period will serve as a context for relevant corporate milestones, such as the international press conference of ASCERthe awarding of the prestigious Ceramic Awards for Architecture and Interior Design and the presentation of new technical and aesthetic features by manufacturers.

 

The following details the planned actions and the organizations involved in this promotional campaign:

 

Type of Action	Target Audience / Origin	Period / Date	Support Organization
Reverse Mission	International Press	February March	ICEX - Spanish Institute for Foreign Trade
Reverse Mission	US Distributors	Last week of February	IVACE
Reverse Mission	UK Distributors	First week of March	IVACE
Institutional Events	Sector / Prescribers	During "Time of Spain"	ASCER

 

A flexible and evolving long-term model

 

The vision of ASCER It transcends the current situation. The association conceives “Time of Spain” as a framework "flexible and evolutionary"The roadmap envisions that, in future editions, this initiative may integrate sector-specific trade fairs and coexist harmoniously with other promotional activities that companies develop in their own showrooms and corporate headquarters.

 

The main strategic objectives of this action include:

• To consolidate the dates of February and March in the agendas of buyers and press as the moment for Spanish ceramics.
• Strengthen a coordinated promotional strategy in the face of new global market dynamics.
• To highlight innovation and trends in Tile of Spain through a unified channel.

 

Key points and frequently asked questions about "Time of Spain"

 

What exactly is "Time of Spain"?
It is an umbrella initiative driven by ASCER which brings together collective and individual promotional actions of Spanish ceramic companies under the brand Tile of Spainconcentrating them between February and March.

 

Which public institutions support this strategy?
The initiative has the support of ICEX - Spanish Institute for Foreign Trade, who collaborates in the international press mission, and of IVACE, which supports the missions of distributors from the United States and the United Kingdom.

 

Does this project have the potential to continue?
Yes, ASCER It presents it as a flexible and evolving framework capable of integrating sector-specific fairs and events in the future. showrooms private companies, adapting to the changing needs of the market.