From the 12 to the 13 for November
ASEPRI – Spanish Association of Manufacturers of Children's Products – will organize, between November 12 and 13, the third Design and Differentiation Conference, which is open to all companies in the Children's Fashion and Childcare sectors.
Design is an essential element in brand differentiation strategies. When innovation is added to this process, a competitive advantage is gained, enabling the consolidation of existing markets and access to new ones.
In this sense, consistency between the company's values, brand, and design in the innovation process is fundamental if the dedicated business effort is to be rewarded: the achievement of the previously established consolidation and access objectives.
The goal is to continue building on the sector's positive figures by focusing on quality and innovative design. Last year, ASEPRI member companies achieved revenues of €866 million, 12% more than in 2005. Of this, exports accounted for 24,13%, or €209 million, representing a 3,79% increase over the previous year. Exports within Spain also rose by 14%. Overall, ASEPRI generated €657 million in revenue within the domestic market.
Therefore, given the importance of design for sector development, the conference will focus on covering the issues that generate the most interest among companies. Thus, it has been divided into three main thematic blocks: Brand – concept design, Product design and differentiation, and Brand positioning strategy. It will be structured around various roundtables that will discuss these three key areas related to the field of children's fashion and childcare products.
These 3as The Design and Differentiation Conference, which was a great success in previous editions, has the support of IMPIVA – the Valencian Institute of Small and Medium-Sized Enterprises. In this regard, the need for sector associations, with the support of the various administrations, to continue developing and promoting this type of action to help companies increase their competitiveness is confirmed.
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