International Promotion
The Interprofessional Association of Iberian Pork (ASICI) and ICEX Spain Export and Investment have renewed their collaboration agreement until 2027. With an investment of 125.000 euros, they will promote professional Iberian Ham carving courses in seven key markets, strengthening the international promotion of the product.
La Interprofessional Association of Iberian Pork (ASICI) and the ICEX Spain Export and Investment They have formalized the renewal of their collaboration agreement, valid until December 31, 2027. The alliance, endowed with 125.000 euros, will focus on providing professional-level courses in Jamón Ibérico in priority international markets for the sector, consolidating a key strategy for enhancing the value of one of the flagship products of Spanish gastronomy.
This new agreement, published in the State official newsletterThis continues the collaboration that began in September 2023 and materialized in an initial agreement in March 2024. This initiative has already enabled the training of restaurant professionals in strategic destinations, expanding their knowledge and proper appreciation of the Jamón Ibérico outside of Spain. The objective is clear: to strengthen internationalization and promote Iberian culture through excellence in service.
A consolidated collaboration in service of internationalization
For ICEXThis alliance is of paramount importance. According to María Naranjo, Director of the Agri-food Industry According to the organization, "the training of ham cutters is vital to be able to understand the concept of Iberian ham in all its magnitude and depth to international prescribers." Naranjo It highlights the multiplier effect that this training has when linked to the HORECA channel and other initiatives such as quality seals. Restaurants from Spain y Colmados from Spain, or the Foods and Wines from Spain Academy"The collaboration with ASICI "Within the framework of this agreement, it promotes the internationalization of the sector and of Iberian companies," he concludes.
The cooperation model is based on the strengths of each entity. ASICI It provides the technical and sectoral knowledge that forms the backbone of the training content, while the ICEX deploys its extensive network of Economic and Commercial Offices abroad. This extensive network is essential to identify and recruit the most suitable professionals, especially those who are part of establishments already distinguished with the seal. Restaurants from Spain.
High-value training for international prescribers
The professional courses, framed in promotional campaigns co-financed by the Unión EuropeaThey are not limited to technique. Participants acquire a comprehensive knowledge that encompasses the differentiating characteristics of Jamón IbéricoThe training covers the quality certifications that protect it and the traceability systems that guarantee its origin. Furthermore, it includes a practical component focused on optimizing the use of each piece, thus improving its profitability and presentation in the dining room—a critical factor for the HORECA channel.
President of ASICI, Raúl García PascualIt highlights the strategic value of this professional figure: "A cutter trained in the excellence of Jamón Ibérico He is the best ambassador we could have outside of España". According to García PascualThe impact of a professional who conveys knowledge and passion is immeasurable. “When a professional in Tokio, Londres o Berlín "Open a ham with technique, knowledge and pride; that moment is worth more than any advertising campaign," he says.
Investment and priority markets for the period 2026-2027
The program will be rolled out in seven markets considered priorities for the strategy of Jamones Ibéricos de Españaselected for their consumption potential and growing interest in high-quality Spanish gastronomy. The target countries are Reino Unido, China, Japón, Corea del Sur, Alemania, Francia e ItaliaThe total investment amounts to 125.000 euros for the two-year period, with a well-defined distribution of financial responsibilities.
| Concept | Detail |
|---|---|
| Total budget | 125.000 Euros |
| Validity of the Agreement | Until the December 31 of 2027 |
| Strategic Markets | Reino Unido, China, Japón, Corea del Sur, Alemania, Francia, Italia |
| Input ASICI (80%) | Comprehensive organization of courses (technical content and training) |
| Input ICEX (20%) | Management of travel, accommodation and meals for participants and staff of the Commercial Offices |
Key points and frequently asked questions about the promotion of Iberian Ham
How does this alliance affect Spanish Iberian exporting companies?
This initiative directly benefits exporting companies by strengthening their market position. Jamón Ibérico as a product premium abroad. By training local professionals in the art of cutting, a network of ambassadors is created who can present the product correctly, maximizing its organoleptic value and justifying its price. This generates greater demand from qualified professionals and facilitates penetration into the competitive international HORECA channel.
What role does ICEX play in this initiative beyond funding?
In addition to co-financing the project, the ICEX It acts as an indispensable strategic bridge to international markets. Its main contribution is its network of Economic and Commercial Offices, which are responsible for identifying and convening key professionals, managing travel logistics, and disseminating information about its activities in each country. Its local knowledge ensures that training reaches the most relevant audience.
Why is training in ham carving so important for export?
The cutting process is a fundamental ritual that directly influences the consumption experience of Jamón IbéricoAn improper cut can ruin the qualities of a ham, while a correct technique enhances its flavor, aroma, and texture. For the international market, where product knowledge is less widespread, teaching proper cutting techniques is crucial to ensure optimal presentation, maximize the yield of the ham, and convey the culture and artisanal value behind each ham.
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