Technological Internationalization
Asturex spearheaded the participation of five Asturian startups at VivaTech 2026, held in Paris from June 17-20. The mission, part of the ICEX and Red.es Spain Pavilion, aimed to connect the Principality's innovative ecosystem with international investors and technology partners.
The Foreign Trade Promotion Society of the Principality of Asturias, Asturex, has facilitated the participation of a delegation of five Asturian startups in Viva Technology (VivaTech) One, one of the leading events for technology and entrepreneurship in EuropaThe fair, which took place in París Between June 17 and 20, it served as a platform for companies Agrolinera, Humano.app, Lessthan3, PibiCo y Resizes They will present their innovative solutions to a global audience.
This initiative is part of the International Promotion Plan for the technology sector designed by Asturex by 2026. The objective is clear: to promote the visibility of innovative companies in the Principality and increase their presence in key international markets.
Collaboration strategy in the Spain Pavilion
The Asturian participation was integrated within the Pavilion España, a space jointly managed by ICEX y Red.esIn this context, Asturex It acted as an aggregating entity, providing startups with a strategic space to increase their visibility, hold business meetings, and network with potential clients, technology partners, and investors. The fair offered a dynamic environment with multiple tools and spaces designed to facilitate connections between startups, large corporations, and investment funds.
The mission was not limited to the trade fair. On June 16, the delegation participated in a day exploring the Parisian innovation ecosystem, which included meetings and visits to local strategic players such as accelerators, investment funds, and public bodies, laying the groundwork for future collaborations.
Positive balance and business opportunities
Asturian startups return from París with a very positive balance sheet and a consolidated network of contacts. The experience has served to validate its business models in a highly competitive environment and to identify synergies with international players.
Víctor Gómez, Humano.appHe highlighted the atmosphere of the fair: «VivaTech I found it to be a fair with a lot of optimism regarding Europe's capacity to generate innovation, to create tools with robotics and to use artificial intelligence to solve problems, especially in the medical, sustainable and social environment."
For its part, Francisco José Alaez, PibiCoHe focused on the business results: "We have met with companies with whom we can collaborate, with clear synergies. We have identified a product of interest that can solve the needs of many businesses." Agrolinera They also emphasized the suitability of the French market, noting that "it's a larger ecosystem but more similar to the Spanish one than what we've encountered in other countries. We're talking with large gas companies that are our target market."
The Spain Pavilion as a gateway to Europe and LATAM
The Spanish presence in VivaTech, Under the motto 'Rising Up in SpainYour gateway to Europe and LATAM starts in Spain', conveyed a message of ambition to consolidate España as a global hub for investment and innovation. Interinstitutional collaboration, with the presence of entities such as the CSIC, enisa, the Generalitat Valenciana and Cámara de ComercioIt demonstrated a united front to project the country as a strategic destination for technological entrepreneurship.
Participating Asturian startups and their solutions
The five companies selected by Asturex, the society of Grupo Sekuens For supporting internationalization, they represent the vanguard of the Asturian technological ecosystem in areas such as Artificial Intelligence, the circular economy and cloud infrastructure optimization.
| Company | Strategic Technological Solution |
|---|---|
| Agrolinera | Digital infrastructure with IoT technology for the valorization of organic by-products in the rural circular economy. |
| Humano.app | Management and automation platform for small businesses, supported by an AI assistant. |
| Lessthan3 | Converting cloud infrastructure into a strategic business asset. |
| PibiCo | Development of solutions with private and sovereign Artificial Intelligence agents for companies. |
| Resizes | AI-powered platform to reduce technology costs and simplify cloud operations. |
Key points and frequently asked questions about participating in VivaTech 2026
What opportunities does VivaTech offer to a Spanish startup?
VivaTech It is a global showcase that allows Spanish startups to validate their technology before an international audience, access funding rounds with top-level investors, establish strategic alliances with large corporations and obtain valuable market intelligence on the latest innovation trends.
What is the role of organizations like Asturex or ICEX in these missions?
They act as catalysts for internationalization. Organizations such as Asturex, ICEX y Red.es They facilitate access to high-cost events, bring companies together to enhance the country brand, organize business agendas, and provide the necessary institutional support so that companies, especially SMEs and startups, can compete in the global arena with greater guarantees of success.
Why is the French market strategic for Spanish technology?
The French market is one of the largest and most dynamic in EuropaFor Spanish technology companies, it represents a growth opportunity due to its geographical and cultural proximity, and as can be seen from the statements of the participants, it presents a business ecosystem with similarities to the Spanish one but on a larger scale, which facilitates the adaptation and scaling of products and services.
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