Asturex promotes the internationalization of 34 Asturian companies at the Salón Gourmets 2026

Asturex led the participation of 34 Asturian agri-food companies in Salón Gourmets 2026, held from April 13 to 16 in IFEMA MadridThe objective was to facilitate access to international markets and global distribution channels through direct professional contacts with specialized buyers and investors.

The strategic showcase for agri-food exports

The CEO of Asturex, Bruno López, has defined the relevance of this event as the turning point for companies in the Principality. "The first international leap takes place here in Madrid."The executive pointed out, emphasizing that Asturian products "high-level and highly selected" At this fair, they find their first commercial links outside their usual borders.

The Asturian presence has not only grown in size, but also in diversity. Beyond traditional pillars such as stew, the cider or cachopoThe regional stand showcased a comprehensive offering encompassing fish, meat, sausages, preserves, wines, and sweets. This strategy aims to expand the regional brand's positioning in highly specialized market niches.

Concept	Event Details 2026
Organizing Entity	Asturex
Dates	13 to the 16 of April of 2026
Location	IFEMA Madrid
Total Companies	34 Asturian companies
Promotional Brands	@TastingAsturias y Alimentos del Paraíso Natural

Support and operational assistance in foreign trade

For the Asturian business sector, composed mainly of small producers of premium qualityThe fair acts as a ideal distribution platform. Bruno López He stressed that Asturex It provides a comprehensive support service that includes operational support and strategic guidance.

The message for companies with export potential is clear: internationalization requires thorough preparation. The organizers recommend cultivating contacts and scheduling meetings well in advance to maximize the return on investment for the event.

Common strategy: under the motto "The Recipe of Asturias"The narrative of quality and gastronomic transformation was unified.
Business acquisition: High value placed on the contacts generated with national and international distributors.
Loyalty: Use of professional space to consolidate agreements with existing clients.
Logistical efficiency: The meetings in the Business Center They allowed direct interviews with foreign importers without the need to travel to the destination market.

Institutional support and quality brands

The Asturian delegation was strategically distributed: 31 companies under the umbrella of international promotion @TastingAsturias and three additional ones in the space dedicated to the DOP Sidra de AsturiasIn addition, ten of these companies operated under the brand Alimentos del Paraíso Natural, strengthening the link between the territory and the certification of origin.

The official opening was supported by Marcelino Marcos LíndezMinister of Rural Affairs and Agricultural Policy, and Mª Begoña López FernándezDirector General of Agriculture, Agroindustry and Rural Development. During the day, they received the Minister of Agriculture, Fisheries and Food, Luis Planas Puchadeswho was able to learn firsthand about the region's export proposal.

Key points and frequently asked questions about the Salón Gourmets and Asturex

What role does Asturex play at the fair for companies?
Asturex It acts as a coordinator and facilitator, offering operational support, guidance, and a joint visibility platform for Asturian companies to connect with international buyers.

How many companies participated in this edition and under what brands?
A total of 34 companies participated: 31 in the stand of @TastingAsturias (ten of them with the seal Alimentos del Paraíso Natural) and 3 in the space of the DOP Sidra de Asturias.

Why is the Salón Gourmets considered the "first international leap"?
Because it is a professional environment where small, high-quality producers access global distributors and importers in the Business Center, allowing exports to begin from a leading national showcase.