Asturex leads a trade mission to Indonesia to open markets for Asturian companies

 

La Foreign Promotion Society of the Principality of Asturias (Asturex) has organized a Multisectoral Trade Mission to Indonesiawhich takes place from May 18 to 20, 2026. The objective of this action is to strengthen the presence of companies in Asturias and facilitate the opening of new commercial channels for participating firms: Adaro Tecnología, Eleven People y PHB Weserhütte.

 

Mission objectives: alliances and market research

 

During the three-day mission, Asturian companies will have a personalized schedule of meetings with potential local partners and clients. The aim is to explore business opportunities firsthand, identify the most suitable entry channels for their products and services, and move forward in solidifying commercial agreements.

 

In parallel form, Asturex It will develop its own institutional agenda, aimed at showcasing the capabilities of Asturian businesses to Indonesian organizations and entities. These meetings will seek to facilitate the integration of regional offerings into a market with growing demand for technology and capital goods.

 

Indonesia: a market of opportunities for Spanish companies

 

Indonesia It is consolidating itself as a market with significant growth potential for Spanish companies. The increase in private consumption, driven by a rapidly expanding middle class, opens up opportunities in consumer sectors such as Food and beverages, pharmacy, cosmetics, fashion and footwear.

 

From a B2B perspective, the most relevant opportunities are concentrated in the following areas:

 

• Industrial equipment: Electrical machinery, machine tools, packaging, medical and laboratory equipment, and agri-food machinery.
• Automotive and components: a developing industry with a need for specialized suppliers.
• Infrastructures: large-scale projects related to energy, electricity, transport and water management.
• Services: Consulting, ICT, hospital management, development of Smart cities, training and tourism.

 

On the investment front, the Indonesian government is actively promoting national infrastructure plans, high-impact tourism projects such as the “10 New Balis”, the development of Special Economic Zones, and the construction of the new capital in KalimantáSectors such as renewable energy, health, e-commerce and technology They also stand out for their potential to attract foreign investment.

 

Foreign Trade Indicator	Figure (2025)
Asturian exports to Indonesia	22,3 millones de euros

 

Asturian companies participating in the mission

 

Adaro Tecnología

 

Founded in 1901, it is a benchmark in the manufacture of portable lighting equipmentIt specializes in certified flashlights and safety lamps Atex (for explosive atmospheres) under their trademarks ADALIT y ALFA, aimed at industrial and emergency sectors.

 

Eleven People

 

Company specializing in aromatization projects handmade in EspañaIt offers olfactory marketing and ambiance solutions for businesses and commercial spaces.

 

PHB Weserhütte

 

Engineering firm belonging to the group TSK and is dedicated to the supply of turnkey installations of bulk material handling systems, with applications in mining, ports and heavy industry.

 

Key points and frequently asked questions about internationalization in Indonesia

 

Why is Indonesia a strategic market for Spanish companies?

Indonesia It is the largest economy in Southeast Asia and one of the most dynamic in the world. Its growing middle class drives consumption, while its ambitious infrastructure development plans and new capital city create opportunities for engineering, capital goods, and specialized services companies.

 

Which sectors show the greatest potential for immediate growth?

For Spanish exports, the sectors with the greatest traction are the industrial equipment, automotive, energy and transport infrastructure, and consulting and ICT servicesIn the area of ​​consumption, food and beverage products, as well as cosmetics and fashion, are experiencing growing demand.

 

What is Asturex's role in missions like this?

Asturex It acts as a facilitator and catalyst for internationalization for companies in the Principado de AsturiasIts function is to organize the mission, prepare customized business agendas, offer institutional support and reduce barriers to entry so that SMEs can access complex markets such as Indonesia.