The third edition of Asturex Open Days has established itself as a key event for Asturian companies seeking to expand beyond national borders. Held at the Oviedo Exhibition Pavilion, this meeting brought together more than 500 participants, generating 650 meetings with international collaborators and local experts. The presence of the new virtual assistant, Step up, symbolizes the commitment to technological innovation at the service of the exporter.
The general director of Asturex, Bruno Lopez, opened the conference by highlighting the importance of solving international challenges “piece by piece,” comparing it to a Rubik’s cube. According to López, “With strategy, experience and support, everything falls into place”This approach reflects the operational roadmap for 2025, where every element is crucial to business success.
With the participation of international experts and the debut of the virtual assistant “Astu”, the conferences exceeded all expectations
The motivational conference given by Irene Villa moved the audience by sharing his personal story of overcoming and resilience. Under the motto “Knowing that you can do it, the power of attitude”Villa inspired both individuals and companies on their path to new markets.
In addition, during the sessions new technological tools and practical strategies to facilitate internationalization were presented. Among the featured speakers were: Bernd Lange, President of the European Parliament on Foreign Trade, who addressed the impact of the EU-Mercosur Agreement in Asturian business opportunities.
The event also included innovative spaces for personalized advice and networking between companies and subject matter experts. First impressions were highly positive; participants particularly appreciated the efficiency and fluidity of face-to-face meetings with the entire technical team.
Asturex Open Days It not only reaffirms its role as an essential platform for external growth but also stands out for its ability to continually adapt and innovate for the benefit of the Asturian business community.
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