Asturex Open Days 2026

 

The Foreign Trade Promotion Society of the Principality of Asturias (Asturex) has announced the opening of the registration period for the Asturex Open Days 2026The event, which will take place on the next 3 and 4 February at the Oviedo Conference Centre, it arrives this year with a special edition commemorating the 20 years of experience of the entity accompanying Asturian companies in their entry into international markets.

The forum returns with a revamped program of presentations, roundtables and meetings with consultants, specifically designed to help businesses identify new business opportunities and anticipate current challenges in global trade.

A consolidated meeting point

The 'Open Days' event aims to reaffirm its status as the leading event for international expansion in the region. The organizers hope to surpass the figures of the successful 2025 edition, which brought together more than 500 participants y 60 expertsfacilitating the celebration of 650 bilateral meetings of work.

The main objective of these sessions is to offer direct and practical guidance so that companies can strengthen their international positioning, learning from both industry experts and success stories from other professionals.

Agenda and participation

From today, interested companies can formalize your registration through the official platform. Registration allows attendees to:

• Plan your personalized schedule.

• Request direct meetings with foreign trade experts.

• Access the full series of talks and conferences.

• Connect with other professionals in the sector.

With this initiative, Asturex reaffirms its two-decade commitment to boosting the competitiveness of Asturian companies on the world stage.

 

Tuesday February 3 

16:00
Internal Meeting External Network

17:30 – 19:00
Asturex Open Days opening ceremony I want to attend

A special opening event to mark the 20th anniversary of Asturex, which will combine round tables reflecting on the trajectory of internationalization in Asturias and the challenges of global trade, along with the conference by Álvaro Neil, Embracing Uncertainty, as an invitation to face change and uncertainty in international markets.

     • Round table: 20 years of exporting Asturias to the world

Moderator: Bruno López, General Director of Asturex

o Alberto Robles Sendín (general director of Asturex 2006-2011)

or Teresa Vigón Arvizu (General Director of Asturex 2017-2022)

     • Round table: Present and future of internationalization

Moderator: Bruno López, General Director of Asturex

or Maria Calvo. Vice President of Asturex and President of FADE.

or Borja Sánchez. President of Asturex and Minister of Science, Industry and Employment.

     • Conference: Embracing Uncertainty

      Speakers: Alvaro Neil
     • Institutional Closure

     • Networking Cocktail

 

Wednesday February 4

08:30 – 14:30
Meetings according to an individualized agenda:

Customized solutions for your international business

Request your meeting with our specialized consultants. Receive customized advice on:

    Foreign Network: Contact experts in more than 50 markets and learn about the opportunities your product or service has in each country.
    Export Programs: Access support programs to internationalize your company.
    Specialized services: Legal, logistics, international tenders, digital marketing and e-commerce.
    Asturex Team: All Asturex technicians will be at your disposal so you can receive first-hand advice.

Schedule your appointment and resolve the key issues for successful exports.

10:00
Speakers´Corner:

Join practical and dynamic presentations on essential topics for your export

10:00 – 10:20
     • How to build an international brand without losing your accent. I want to attend.

      Speakers: Tiago Lemos – Marketing Department

In a world where all brands try to appear global, those that stand out are the ones that maintain their local authenticity. 

This talk proposes a practical reflection on how to internationalize without diluting identity, turning origin and brand culture into a competitive advantage.

10:20 – 10:40
     • Zero-click search + AI Mode: what's changing in SEO and digital advertising. I want to attend.

      Speakers: Daria Krauzowicz – Distrito Federal Media

The way people search for things is changing completely. Google no longer just drives traffic to your website: it responds directly, rewrites, translates, and suggests. The zero-click era can become a huge opportunity for Asturian companies looking to expand internationally.

10:40 – 11:00
     • How to export when the buyer is a machine. I want to attend.

      Speakers: Antonio Lana - PMC33

In a world where fewer and fewer people buy directly and more decisions are delegated to automated systems or artificial intelligence assistants, segmentation becomes the essential tool for staying connected with people. It's no longer about who buys, but about who influences what is bought.

11:00 – 11:20
     • Business Intelligence as a lever for success I want to attend

      Speakers: Iñaki Oroz – Imeanticipa

Analyzing and monitoring your competitors, customers, and market, and keeping your environmental landscape up-to-date, is key to achieving international success. Every company can benefit from market intelligence.

11:20 – 11:40
     • Internationalize your brand in the digital environment: how to legally adapt your ecommerce to foreign markets. I want to attend.

      Speakers: Marta Corral – The Good Exporter

A practical guide for companies wishing to operate online in international markets with full legal certainty. How regulatory compliance improves online image and reputation in international environments.

11:40 – 12:00
     • Key tax aspects of the business internationalization process I want to attend

      Speakers: Álvaro Fernández Rodríguez – Deloitte

When internationalizing a company, the main tax issues to consider are tax residency, double taxation, the legal structure abroad, and global tax and customs planning. It is crucial to understand how the choice of structure (branch, subsidiary, permanent establishment) will affect taxation, how to avoid paying taxes twice on the same income thanks to double taxation treaties, and how to optimize the overall tax burden of the operation, as well as how to value related-party transactions at market value.

12:00 – 12:20
     • From Asturias to the world: a legal strategy for successful internationalization. I want to attend.

      Speakers: Patricia Aira

Internationalization is not just about "selling abroad": it's about doing so with legal certainty and strategy. This presentation will offer practical keys to preparing international contracts, managing legal risks, and correctly selecting the jurisdiction, applicable law, and partners. 

12:20 – 12:40
     • International worker relocation: From Asturias to the World I want to attend

      Speakers: Javier Aurelio Rodríguez Pérez – Ontier

A practical workshop to learn about the key aspects of international worker relocation from Asturias, with special attention to labor, tax and social security obligations.

12:40 – 13:00
     • Keys to accessing Southeast Asian markets: How to prepare; what the sector trends and opportunities are; mistakes to avoid and best practices to develop. I want to attend

      Speakers: Antonio Viñal Casas – ASEMPEA

A strategic session to understand the economic and commercial environment of Southeast Asia and prepare companies for an orderly and realistic entry into ASEAN markets.

13:00 – 13:20
     • Manaus as an industrial gateway to Brazil: practical keys to its Free Trade Zone I want to attend

      Speakers: Marcos José de Almeida – DUARTE & EHLERS ASSESSORIA EMPRESARIAL

Learn about the workings of the Manaus Free Trade Zone and evaluate its real advantages as an industrial platform for accessing the Brazilian market.

14:30 – 15:30
lunch break

15:30 – 19:30
Meetings according to an individualized agenda:

Customized solutions for your international business

Request your meeting with our specialized consultants. Receive customized advice on:

    Foreign Network: Contact experts in more than 50 markets and learn about the opportunities your product or service has in each country.
    Export Programs: Access support programs to internationalize your company.
    Specialized services: Legal, logistics, international tenders, digital marketing and e-commerce.
    Asturex Team: All Asturex technicians will be at your disposal so you can receive first-hand advice.

Schedule your appointment and resolve the key issues for successful exports.

16:00 – 17:00
USA: New Trade and Regulatory Landscape I want to attend

      Speakers: Tania Martínez – DEMOS GLOBAL

A day to analyze recent changes in the US trade and regulatory framework and their impact on opportunities and risks for businesses

 

Date: February 3 and 4

Venue: Oviedo Conference Centre

 

Registration: