Asturex boosts the export of Asturian products at Food Expo Greece 2026 with eight leading companies

Asturias strengthens its strategic positioning in southeastern Europe

 

The foreign trade promotion company Asturex, integrated into the Grupo Sekuens, has led the Asturian trade mission in the Food Expo Greece 2026, the most important professional food and beverage trade fair in the region. From March 14 to 16, eight companies from the Principality operated from an institutional stand designed to maximize the networking with distributors and the channel Food & Drinks, under the strategic direction of Bruno López, the entity's general manager.

 

The delegation had the technical support of the consulting firm Alfombra Roja for customer acquisition and scheduling B2BThe gastronomic promotion was energized by the chef Sergio Rama, who performed live pairings with the exhibited products, reinforcing the perception of quality among international buyers.

 

Key data on participation and foreign market

 

The context for Asturian companies is highly favorable. In 2024, exports from Principado de Asturias to Grecia experienced a growth of 23,6 %This figure confirms the strong interest in meat, dairy, and seafood products in this market. Furthermore, the dynamism of the Greek tourism sector, with over 32 million visitors, is a key driver of consumption. premium.

 

Indicator	Data / Value
Participating Asturian companies	8 companies
Increase in exports from Asturias to Greece (2024)	23,6 %
Tourists received in Greece (2023)	32,74 million
Tourist spending in Greece	20.460 millones de euros
Spanish agri-food exports (2024)	73.776 millones de euros

 

Commercial impact and geographic reach

 

The participating companies have highlighted that the event in Atenas transcends Hellenic borders, functioning as a hub logistics and commercial to countries such as Serbia, Polonia, India and various markets of Near East.

 

• Picofino, Embutidos La Unión y Quesos Campillo: They reported strong interest in the premium segment and high-end hotels.
• Sidra Trabanco: He acquired valuable contacts in multiple international markets.
• Anís de la Asturiana: It consolidated the commercial work started in previous editions.
• El Viejo Pescador: He highlighted the excellent reception of his octopus and squid preserves due to their distinctive quality.
• Ternera Asturiana: It generated high expectations regarding the origin and traceability of its product.

 

This action is part of the Institutional promotion plan for the food and beverage sector de Asturexsupported by the digital platform @tastingasturias, whose objective is to strengthen the visibility of Asturian brands in the most demanding global markets.

 

Key points and frequently asked questions about Food Expo Greece 2026

 

Why is Greece a strategic market for Asturias?

Due to the growth of Asturian exports in a 23,6 % already the high demand for the channel Food & Drinks driven by mass tourism, which opens up niches for gourmet and specialized products.

Which companies formed the Asturian delegation?

Participating firms include Picofino, Embutidos La Unión, Quesos Campillo, Sidra Trabanco, Anís de la Asturiana, El Viejo Pescador y Ternera Asturiana.

What international reach does this event offer?

Beyond GreciaThe fair facilitates access for buyers of Europa del Este (Serbia, Chipre, Polonia) and emerging powers such as Indiaacting as a gateway to Near East.

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