Asturias promotes the internationalization of Asturian companies with the organization of the 21st International Meeting Point

The president of the Government of the Principality of Asturias will participate in the opening ceremony

#21PEIAsturex will be the reference event to learn about all the services, financing and aid that the Government of the Principality offers to companies to start or consolidate their internationalization, this time in digital edition.

Asturian companies who plan to start or expand their presence in international markets They have an appointment on February 9 and 10 at the 21st edition of the International Meeting Point by Asturex, in this, its first digital edition due to the pandemic.

The objective of this important event is to connect markets, offering first-hand information to participating companies about the opportunities for your sectors and services across 60 markets most in demand by Asturian companies for its high potential for opportunities.

For that, Asturex makes available to you 58 consultants from its Foreign Network and legal services collaborators at origin and destination, through a system of previously arranged virtual appointments at no cost to companies. In this way, they will be able to get a preliminary idea of the possibilities of their products and services in the target markets.

El #21PEIAsturex will begin on Tuesday, the 9th at 9 a.m., with the opening ceremony from the Presidency headquarters, in which the president of the Government of the Principality of Asturias, Adrian Barbon Rodriguez, will advance the new lines of work of the regional government in 2021 to support the internationalization of the company. The presentation will be attended by Belarmino Feito Álvarez, president of the Asturian Federation of Businessmen and Teresa Vigón Arvizu, general director of Asturex. The inaugural event is open to the public and will be broadcast in streaming through the PEI website https://pei.asturex.org

With the development of this initiative, the Government of Asturias, through Asturex, continues to promote the Asturian company's going abroad, offering a wide range of services adapted to its situation and needs.

The opening ceremony will be followed by a presentation on “Current trends in internationalization”, By Mauro F. Guillén. The Asturian sociologist is a political economist, educator in Hispanic American business administration, Zandman professor at the Wharton School of the University of Pennsylvania and Director of the Penn Lauder Center for Education and Research in International Business.

The next day, Wednesday, February 10, a virtual round table will also be held on the challenges of the internationalization of Asturian companies in a scenario of uncertainty, in which they will participate Fernando Castro, general director of the Metal Structures Division at Gonvarri Industries, Sergio González Zapico, export area manager at NormaGrup Technology and Yolanda Suárez Castaño manager of the Ace Coatings company.

The meetings between companies and consultants will take place on February 9 and 10 through virtual B2B meetings, and companies interested in participating can register free of charge on the Asturex website or on the specific website https://pei.asturex.org

In addition to individual interviews, Asturian companies will be able to find out about all the services offered by the company. In them, you will be able to learn about the services of the Asturex Outdoor Network, legal advice, international promotion activities (fairs, trade missions, forums, etc.), export initiation programs, international commercial development programs, scholarship program, consortia program, international public tenders, business opportunities and digital internationalization.

This edition includes a legal advisory panel on internationalization processes with the presence of approved offices both national and foreign.

Participating companies will also be able to hold personalized meetings with the IDEPA Group on business advisory programs, public financing (subsidies, equity participation, guarantees, participatory loans) and support for innovative and technology-based entrepreneurs.

El #21PEIAsturex reaches its twentieth edition as a reference event that will also have the participation of all Asturian entities that develop actions to support and promote internationalization such as Chambers of Commerce of Asturias, ICEX, Ports of Avilés and Gijón or CESCE.